- DO: Grow your email list the right way using a sign-up form that requires subscribers to opt-in to receive your emails.
DON’T: Buy an email list.
- DO: Keep your business on their mind. Send your welcome email immediately after they subscribe.
DON’T: Make new subscribers wait to hear from you after they’ve signed up.
DO: Include attention-getting preheader text to provide more context to your message and encourage your reader to open the mail.
DON’T: Forget preheader text.
DO: Segment your list based on the interests of your audience or their stage in the buying cycle.
DON’T: Send the same email to every subscriber on your list.
DO: Get personal. Personalization increases your email’s chance of being opened by 26%.
DON’T: Send a generic email that doesn’t speak to anyone.
DO: Use marketing automation to create customer journeys that nurture them and provide them valuable content along the way.
DON’T: Send disconnected one-off emails.
DO: Use dynamic content to tailor messages to subscriber attributes. Focus on your customers’ gender, preferences, and their geo location.
DON’T: Use the same images and copy for every subscriber.
DO: Give your emails the best chance at being opened. Send emails based on your subscribers’ time zones to give your emails the best chance of being opened.
DON’T: Send emails to all subscribers at the same time.
DO: Check every element of your email to ensure it’s in tip-top shape before you push send.
DON’T: Send your email without doing a thorough check for typos, broken links, and other errors.
DO: Use your reporting to improve your future email campaigns and customer engagement.DON’T: Ignore your email marketing reporting or analytics.
Also published on Medium.