Who doesn't like getting something for free? One of the main reasons that people click "Like" on a companies Facebook page is so that they can get a discount or win something that the company is offering.
With creating a giveaway or a type of contest it can easily help you increase traffic to your site, create social engagement and build links to your website. This leads to an increase in brand awareness and the sharing of the offer/discount on social networks.
Here are 15 steps you can take to set up, promote and use offers/discounts to improve traffic and social engagement
What is the primary purpose of your contest; is it your focus to increase social engagement to your Facebook or other social media pages or are you interested in using the offer/discount as a link building strategy?
Based on the goal of the contest and your audience, you can select an offer/discount for limo services that people will love. You need to make sure that it's a sufficient incentive to motivate people to enter your contest.
Then you will need to determine how long your contest will run. The most beneficial time period is 1 month, as it gives you enough time to get the most out of the contest without it lasting to long for people to loose interest or to forget about your contest.
You can use an application that will integrate with social media sites. Some of the easiest ones to use are Offerpop or Rafflecopter. It takes minutes to create a contest and it gives you the ability to create multiple entries so that through one contest you are able to including link building and social engagement. These sites are not free but are very inexpensive.
Before you launch your contest make sure you create a document for yourself with your benchmarks. Such as the number of likes on Facebook or the number of followers you have on the social media site you will be promoting the contest on.
By reaching out to your current customers and subscribers, you have an opportunity to "seed" the contest with existing fans. Additionally, this gives your customers an opportunity to engage with your company.
There are many sites that can be used to help promote your contests. Most are free, and some give you the option to pay to enhance the visibility of your contest.
See the list below for some of the recommended sites:
There are many blogs that are dedicated to promoting contests and giveaways. These are typically run by mommy bloggers or stay at home entrepreneurs that are dedicated to finding and promoting contests and giveaways. Remember though that some of these blogs might only promote a contest they are hosting or will review a product before submitting the contest. What you are looking for is a blog that will promote another companies giveaway.
It's important for you to be clear when you are reaching to these blogs so that you can cut down on emails back and forth and maximize your response rate.
Step 8: Validate these sites and check out their statistics
Once you've collected responses from these sites/blogs and have a good list of potential sites, it's important for you to validate and to check out their statistics. You want to do this so you can select the most powerful sites to move forward with.
These sites measure many stats including:
It's very important to stay organized while you go through this process! There will be so many emails back and forth, each at different stages of the promotions process. You want to make sure that things don't slip through the cracks.
An easy way to keep track of each and every single potential giveaway partner is with a project management tool or to create an excel spreadsheet and have a dedicated person to run your contest. Any one that replies, you can add their contact info, site statistics, and notes to your sheet.
When choosing how to spend you marketing budget, Sort each contact by different factors. Such as what were their rankings and statistics from Step 8 to see what sites surface to the top for each. Then you should compare the price for each to determine the best way to spend your budget.
You want to make sure that you document everything! If you don't organize, it is very easy for the project to become overwhelming!
You may choose to advertise your Giveaway on a variety of platforms. Such as posts on Facebook, Twitter and other social media sites. When making daily posts you don't want to post everyday on Facebook, what your looking to do is post on a different platform each day. So that your keeping it in peoples minds but not shoving it at them.
Halfway through the contest, send out an email to all of those who have already entered into the contest to pass the word onto their friends and connections.
Step 12: Select your winner!
Depending on how many entries you made available earlier in Step 3, will determine the total number of entries you have to choose a winner from. With those applications you are given the option to randomly choose a winner.
Notify the winner immediately and ask them for permission to use their picture in an email announcing the winner of the contest. You also want to announce it on all your other social media sites as well.
If you included a disclosure that entrants would be added to your mailing list, add the emails to your email list of subscribers. Send out an email to your list announcing the winner and thanking people for participating.
This gives you a great opportunity to start the process of converting them into potential customers. You can give them a small token of thanks or down the line be able to notify them of any specials you have going on.
Don't just send out the prize in a boring way, you want to make it stand out. If it's an offer/discount for your limo services you can send a flourished email or send something by mail that is in a nice package. You want to make sure you add a personalized letter or something that will make the winner feel special. This will encourage the winner to share about winning the prize, and to review your product on their site.
Now that the contest is over make sure you close out any applications you have been paying or any other sites that have charged you. That way all loose ends are taken care of and you can move on to your next project with no snags.
If you follow these 15 steps, you will be able to create a successful contest for your offer/discount for limo services. Depending on the entries that you choose, you can easily increase your number of Facebook Likes, Twitter followers, Google +1's, and Pinterest followers.
Gaining this exposure is going to give you an opportunity to find new customers, and to increase your organic traffic from the search engines.
If this all sounds like too much to manage, consider hiring DriveProfit to manage your contest and grow your client base exponentially! Contact us at email@example.com today to get started!
Posted on Jan 03 2013
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