Archive for May, 2014

Use Press Releases to Promote Your Loyalty Program Incentives

Posted on: May 14th, 2014
Use Press Releases to Promote Your Loyalty Program Incentives

The news that you read in your favorite newspaper (whether in print or online), magazine, newsletter or blog may not always originate from a reporter’s curiosity and research. Many items that appear are actually inspired by a carefully planned press release. In fact, some publications will print the content from press releases verbatim or will […]

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Don’t Ignore or Cover Up Unfavorable Criticism

Posted on: May 7th, 2014
Don’t Ignore or Cover Up Unfavorable Criticism

When a customer complains about your limousine or chauffeured services company through social media, it can be easy to ignore the remarks and hope the hubbub dies down soon enough. If the comments appear on your own company’s blog, it might be tempting for you to delete them for being negative. That’s the worst thing […]

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How to Identify Your Ideal Customer

Posted on: May 2nd, 2014
How to Identify Your Ideal Customer

You know that adage that says if you try to please everyone you end up pleasing no one? The same concept holds true when it comes to your limousine marketing. While it may be a nice thought that your limousine business is made to serve anyone and everyone, the reality is that not everyone is […]

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