Archive for March, 2015

Tactics to Nurture Your Limousine Firm’s Business-to-Business Sales Leads

Posted on: March 31st, 2015
Tactics to Nurture Your Limousine Firm’s Business-to-Business Sales Leads

Selling services to other companies may be the biggest source of income for your limousine company. How well are you nurturing your B2B sales leads? Depending on your service area or market niche, you may find an extraordinary amount of competition for providing limo service, or you may find yourself in the catbird seat for […]

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Does Your Limo Website Need to Be Redesigned?

Posted on: March 30th, 2015
Does Your Limo Website Need to Be Redesigned?

When did you create the website for your limousine company? Did you make it during the early days of the Internet and now have a site that looks embarrassingly outdated or lacking in the basics of modern websites?  Or, do you have a somewhat serviceable site but know that it’s not working as effectively as […]

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Why Is Customer Loyalty So Important To Your Business?

Posted on: March 27th, 2015
Why Is Customer Loyalty So Important To Your Business?

The market for your chauffeured transportation services company is not infinite. You have a service area and a sufficiently sized fleet of vehicles to meet the needs of your current customer base and then some, but only a limited number of people will require rides. Each customer you obtain represents not just the cost of […]

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Why You Should Track Customer Referrals

Posted on: March 26th, 2015
Why You Should Track Customer Referrals

The day you received your first customer referral may have been as big an event for you as the time when your limousine firm took its first dollar from a paying customer. Everything you do, both behind the scenes and in full view of each customer demonstrates your core values and commitment to providing the […]

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Marketing a Service is Different than Marketing a Product

Posted on: March 25th, 2015
Marketing a Service is Different than Marketing a Product

All marketing is the same, right? Not really. It turns out that marketing a service is a whole different game than marketing a product. This is an important distinction to keep in mind when it comes to limousine marketing. You may find it more problematic to market services over goods, noted a recent article at […]

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Using Customer Feedback to Spur the Growth of Your Limousine Firm

Posted on: March 24th, 2015
Using Customer Feedback to Spur the Growth of Your Limousine Firm

Open communication is essential for most companies doing business with both companies and individuals. If you have found that your chauffeured transportation services company isn’t growing at the pace you initially anticipated, the problem might have to do with feedback or a lack of customer praise and criticism. Customer feedback will show you what you’re […]

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A Good Brand is Essential for Limousine Marketing

Posted on: March 23rd, 2015
A Good Brand is Essential for Limousine Marketing

You don’t need to be a marketing professional to know what a brand is or to recognize its importance to your prospects and customers. You are familiar with the power of branding, as it can lead you to purchase one soft drink over another or buy a pair of sneakers because of the feelings that […]

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Get an Edge Over Your Competition With Targeted Email Marketing

Posted on: March 13th, 2015
Get an Edge Over Your Competition With Targeted Email Marketing

With so much attention being paid to the power of social media these days for companies seeking to get the word out about the goods and services they offer, owners and managers sometimes forget about that most reliable of communication channels: email.  As the owner or operator of a successful ground transportation services company, you […]

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You Don’t Need to Be an Internet Marketing Expert When You Can Easily Hire Online Marketing Professionals for Your Limo Company

Posted on: March 12th, 2015
You Don’t Need to Be an Internet Marketing Expert When You Can Easily Hire Online Marketing Professionals for Your Limo Company

Sometimes owners of ground transportation services firms will become control freaks, wanting to micromanage different aspects of their business, at least until their own duties become so time-consuming. Then, they will typically find themselves hiring more key personnel to focus on their niche so they can run the business more efficiently. When it comes to […]

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Why You Shouldn’t Put All Your Marketing Eggs in One Basket

Posted on: March 11th, 2015
Why You Shouldn’t Put All Your Marketing Eggs in One Basket

When it comes to limousine marketing, you should care more about the outcome than which specific marketing channel captured your customers’ attention in the first place. It is definitely useful to know which particular mechanism may be working for different types or categories of customers. However, there is no reason for you to focus on […]

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