Archive for July, 2015

What Makes a Great “About Us” Page?

Posted on: July 30th, 2015
What Makes a Great “About Us” Page?

The “About Us” page is one of the most visited pages on any website, making it extremely important. This page is about you and the limousine company you own or operate. Commonly Made Mistakes Although a lot of mistakes are made on the “About Us” page, they can be fixed. Doing so will optimize your […]

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What Makes Limousine Marketing Different?

Posted on: July 29th, 2015
What Makes Limousine Marketing Different?

While it might seem as if all marketing should be the same, there are distinct differences for the limousine industry. For example, when it comes to limousine marketing, strategies must be  service, rather than product, oriented. Of course, some of the inbound marketing principles are the same across the board but for limo marketing, certain […]

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Overcoming Buyer Indifference

Posted on: July 28th, 2015
Overcoming Buyer Indifference

More than likely, you see competitors coming from independent limousine drivers to the TNC’s. If you want to stand out and achieve a high level of success, you need to adopt the right limo marketing strategies, starting with knowing who the enemies are. Knowing the Competition Success in business is achieved by knowing the competition […]

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Creating a Powerful Press Release

Posted on: July 27th, 2015
Creating a Powerful Press Release

If you need a great press release as part of limo marketing, there is a very specific format to follow. Following are seven proven tips to make your press release highly effective. No One Cares — A great mental exercise when writing a press release as part of limousine marketing is to imagine that no […]

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5 Effective Customer Retention Tips

Posted on: July 24th, 2015
5 Effective Customer Retention Tips

Limousine company owners often focus most on securing new customers rather than retaining current customers; in doing so, they overlook a tremendous opportunity. According to Marketing Metrics, selling to existing customers is roughly 50 percent easier than selling to someone new. Retaining customers has to be a priority. To accomplish this, consider the following five […]

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4 Tips to Optimize Your Website for Mobile

Posted on: July 23rd, 2015
4 Tips to Optimize Your Website for Mobile

For years, website optimization focused solely on computer access. Today, many people depend on mobile technology to access the Web, so the focus needs to shift. The good news is that a large number of companies have not yet shifted their market approach, so this provides you with an opportunity to gain an edge over […]

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Beating the Competition Using 6 Customer Service Strategies

Posted on: July 22nd, 2015
Beating the Competition Using 6 Customer Service Strategies

In the limousine industry, competition is stiff. If you own a limousine company, you know the importance of thinking outside the box when it comes to securing new clients and retaining existing ones. The goal is to set your company apart from the competition, which comes from using the right limo marketing strategies. As an […]

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The Value of Redesigning Your Website

Posted on: July 21st, 2015
The Value of Redesigning Your Website

Although people know it is important to have a well-designed website, most do not fully understand just how vital site design really is to success. For limousine companies, a website can be the difference between success and failure. After all, your website is what gives existing and potential customers a look into your company, so […]

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More Effective Marketing with Buyer Personas

Posted on: July 20th, 2015
More Effective Marketing with Buyer Personas

When it comes to marketing, some industries are straightforward while others require special strategies, such as those we find in limousine marketing. Limousine marketing requires that a very specific clientele is targeted depending on the makeup of your fleet and the types of services you offer. While some companies offer a service that caters to […]

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How to Build Customer Loyalty for Your Limousine Company

Posted on: July 17th, 2015
How to Build Customer Loyalty for Your Limousine Company

In an industry that relies so much on developing and maintaining great relationships with customers, your limousine company must make customer loyalty one of your highest priorities (notwithstanding other important areas of focus that you must attend to, such as safety and reliability). Improved customer loyalty could mean the difference between having a company that […]

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