Archive for September, 2015

Offer Incentives to Build Up Your Limo Company’s Email List

Posted on: September 30th, 2015
Offer Incentives to Build Up Your Limo Company’s Email List

When all else fails, offer a bribe. That may seem like unsavory advice, but it’s not meant to encourage you to do something illegal. If you have been dismayed at the lack of growth in your limousine company’s email list, you may feel hard pressed to figure out a way to encourage more people to […]

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Common Email Mistakes to Avoid When Developing Your Limo Marketing Program for Your Limo Company

Posted on: September 29th, 2015
Common Email Mistakes to Avoid When Developing Your Limo Marketing Program for Your Limo Company

Email is very easy to use and as such, it’s a powerful tool in your limousine marketing arsenal. In some cases, email is your best hope for reaching certain customers, especially when they avoid using social media to follow companies they like and do business with. However, the simplicity of email can be deceiving. Whether […]

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Increase Customer Lifetime Value by Improving Customer Satisfaction

Posted on: September 28th, 2015
Increase Customer Lifetime Value by Improving Customer Satisfaction

It really does pay to know how valuable each customer is to your limousine business. After all, how can you best determine the level of resources to devote to your limousine marketing campaigns if you cannot figure out how much they will cost compared to how much revenue you can expect to bring in from […]

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5 Branding Tips to Super Charge Bookings

Posted on: September 25th, 2015
5 Branding Tips to Super Charge Bookings

Are you satisfied with the number of bookings you’ve been getting these day at your limousine company? If the answer is no (and it always should be if you want to continue to grow), what are you going to do about the problem? Instead of blaming declining sales on a stagnant economy or changes in […]

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Improve Your Customer Service to Get an Edge Over Your Competitors

Posted on: September 24th, 2015
Improve Your Customer Service to Get an Edge Over Your Competitors

What’s your plan for addressing the competing limousine companies operating in your service area or niche market? Whether you were there first or are the new kid on the block, you have your work cut out for you when it comes to building a limousine marketing program that is effective in differentiating yourself from nearby […]

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5 Relationship Marketing Musts for Limousine Companies

Posted on: September 23rd, 2015
5 Relationship Marketing Musts for Limousine Companies

By now you are undoubtedly aware that running a limousine business means you are actually in the business of forming and boosting relationships with your customers. Instead of selling widgets, you are selling such intangibles as trustworthiness, devotion to safety, punctuality and resourcefulness and your limousine marketing program should reflect each attribute. As members of […]

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Important Metrics to Keep in Mind for Tracking Your Newsletter’s Success

Posted on: September 22nd, 2015
Important Metrics to Keep in Mind for Tracking Your Newsletter’s Success

You’re one of the smarter limousine company owners/operators providing service in your local or niche market, so you already know that sending out a newsletter on a regular basis does wonders for keeping you top of mind with customers. However, if you’re not familiar with publishing and limousine marketing, you may not be paying sufficient […]

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B2B Marketing: How to Keep Your Limo Customers Deliriously Happy

Posted on: September 21st, 2015
B2B Marketing: How to Keep Your Limo Customers Deliriously Happy

As a savvy limousine company owner or manager, you know that some types of customers just need more time, attention and hand holding than others before you can seal the deal. One day you are dealing with a socialite who has exquisite requirements for luxurious transportation that must be catered to lest heads roll. The […]

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Getting the Jump on a Competitor that Offers Lower Prices

Posted on: September 18th, 2015
Getting the Jump on a Competitor that Offers Lower Prices

Sometimes you have to deal with a new competitor who has come on the scene with the intention of stealing market share from you by beating you on price. Or, an old rival you’ve been scrapping with for years now has suddenly shifted their limousine marketing approach, trying to undercut you in a calculated way […]

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How Often Should You Send Out Marketing Emails for Your Limo Business?

Posted on: September 17th, 2015
How Often Should You Send Out Marketing Emails for Your Limo Business?

Limousine company owners who use email for their marketing campaigns often wonder how often you should send emails. Once a day? Once a week? Once a month? The short answer is: It depends. You might not have wanted to hear that, but email marketing is not a one-size-fits-all proposition. A number of factors and variables […]

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