Archive for February, 2016

4 Lead-Nurturing Strategies that Can Help Your Limo Business Overcome a Slump

Posted on: February 29th, 2016
4 Lead-Nurturing Strategies that Can Help Your Limo Business Overcome a Slump

In a previous article, we discussed how to capture more leads through opt-in strategies. Now that you have those email addresses, it’s important to know what to do with them. In this business (as with most), there are high periods and low periods. When bookings are low, you need a way to motivate people to […]

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DriveProfit, Rental Limo strategically align to propel operators’ ROI

Posted on: February 26th, 2016
DriveProfit, Rental Limo strategically align to propel operators’ ROI

ST. PETERSBURG, Fla. –February 25th, 2016 — DriveProfit, a marketing firm for limousine companies, and Rental Limo, a nationwide chauffeured transportation booking service and technology provider, have partnered up in an effort to help limousine operators significantly increase their return on investment for online marketing efforts. The DriveProfit / Rental Limo strategic alliance will enroll […]

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Win an Apple iPad Mini 4 – Chauffeur Driven Survey

Posted on: February 26th, 2016

Information is power.  Information is critical for informed decisions.  Information is required to compete at the highest levels.  Information helps you succeed.   When asked for our opinion, I think we have an obligation to make sure that each of us lets our voices be heard – to make sure that each and every operator, […]

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What You Need to Know about Newsjacking to Boost Your Social Media

Posted on: February 26th, 2016
newsjacking

Even if you’re not familiar with the term, chances are you know the concept. In fact, we’re reasonably certain that you’ve seen this many times, and probably didn’t realize what you were seeing.   What is Newsjacking?   For those not in the know, newsjacking is a common marketing practice whereby marketers take advantage of […]

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4 Time-Saving Tips For Email Marketing

Posted on: February 25th, 2016
email marketing

When we ask most marketers—even seasoned marketers—what the biggest drawback is to maintaining a consistent email marketing strategy, the answer is almost always the same: The issue is time. For a busy marketing professional, it can be a very time-consuming process and can often be treated like something that is “in the way” of getting […]

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4 Actionable Lead-Nurturing Steps You Can Take Right Now

Posted on: February 24th, 2016
lead nurturing steps

We’ve been talking a lot lately about lead generation, but what happens when you capture a good lead? How do you hang on to it until that person is actually ready to book? Remember, it could be months or even more between the time someone discovers your brand and when they have need of your services, […]

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Every Second Counts: Why Page Speed Should Be Your Next Focus

Posted on: February 23rd, 2016
Every Second Counts: Why Page Speed Should Be Your Next Focus

If you have already invested in making your website mobile friendly, then you are ready for the next step: optimizing your pages to load as quickly as possible. Otherwise, all your hard work toward to achieve the top rankings in desktop and mobile search will be in vain. The speed of your limo website matters. […]

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3 Customer Retention Hacks You Can’t Miss

Posted on: February 22nd, 2016
customer retention

While it’s not a hard-and-fast rule, the vast majority of people you do business with are going to be occasional, not regular, users. This being the case, it is important that you have a solid social media-based customer retention strategy in place to ensure that when the occasion arises, the same people select you and […]

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Focusing on Quality over Quantity with Your Social Media Strategy

Posted on: February 19th, 2016
Focusing on Quality over Quantity with Your Social Media Strategy

Social media is all about visibility. You need to be present and you need to be in front of your audience regularly if you are to have a chance of maintaining and growing your audience. That said, it is never a good idea to simply flood your channels with content for the sake of consistency. The […]

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6 Lead Generation Strategies that Will Boost Your Limo Bookings

Posted on: February 18th, 2016
6 Lead Generation Strategies that Will Boost Your Limo Bookings

Before you can make sales, you need leads. One thing about the limousine business is that it follows some very traditional models for lead generation. Specifically, a large number of the leads in this industry come from word-of-mouth advertising.   If you are trying to migrate your marketing efforts to an online platform, however, it […]

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