Archive for February, 2017

Why Google Killed the Domain Authority

Posted on: February 28th, 2017

People tend to think of Google as a monolith. And on Wall Street it really is a business monolith, but online it would be more accurate to think of it as a whirlwind sucking in data from all over the world. From the outside it may even seem that it is not changing that much […]

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Guest Blog Post – Jim Luff from Chosen Payments | Digital Disruption

Posted on: February 23rd, 2017
digital disruption

Remember the days when you had to use a pen to complete credit card applications, tax forms, DMV paperwork and just about any other form?  Remember when you had to have a #2 pencil or a pen with black or blue ink?  Today, almost everything is done online and it has changed everything.  You want […]

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Generating the Perfect Leads for your sales funnel

Posted on: February 21st, 2017
perfect leads

If you were asked to define sales, you probably wouldn’t have much trouble, but what if you were asked how to make a sale instead? That is something most people have trouble with defining, and that is really because making a sale, whether online or offline, is something of an art. Lead generation, which is […]

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Guest Blog Post – Jim Luff from Chosen Payments | What Is Artificial Intelligence (“AI”)?

Posted on: February 16th, 2017

For most of us, the term “artificial intelligence”, now commonly referred to as simply, “AI” conjures up images of sci-fi movies and Intergalactic galaxies.  But, what was once purely whimsical imagination is now the real world we live in. Google and other tech companies and social media platforms are already utilizing AI in a many ways.  Most notably, the world’s […]

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Social Media and Email Integration

Posted on: February 15th, 2017

Current thinking tells us that social media is the new wave, and email is the old one, and if you want a cohesive, effective digital marketing campaign, you have to choose one or the other. However, everything about this kind of approach is wrong, there is nothing old about email, it remains the most used […]

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Guest Blog Post – Jim Luff from Chosen Payments | Getting The Best Website Means Hiring The Best Website Developer

Posted on: February 9th, 2017

What does “the best” mean?  It means a great experience for website visitors.  It means easy navigation, collection of visitor data and an easy way to conduct business with your company.  It means an easy to find “Contact Us” section if the visitor should want additional information. When shopping for a developer, there are four […]

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The Executive Assistant’s Guide to planning executive travel

Posted on: February 7th, 2017

It’s all in the details As we see more and more discount travel websites appearing, it is easy to think scheduling travel is an easy job, but that is very far from the truth. In fact, with so many factors involved in any trip today, it’s incredibly difficult to ensure everything runs smoothly, and this […]

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