While it's not a hard-and-fast rule, the vast majority of people you do business with are going to be occasional, not regular, users. This being the case, it is important that you have a solid social media-based customer retention strategy in place to ensure that when the occasion arises, the same people select you and recommend you. How you do accomplish this? Here are three things that you can do to hold on to that precious commodity of the occasional user.
#1-Be easy to find.
You accomplish this in three ways. First, by having a high-quality, responsive, and SEO-optimized website that is regularly updated with correct company information and new, engaging content.
Second, you have to be active on social media, and not just by spewing out cookie-cutter content on an automated schedule. You have to be present and you have to provide a steady stream of content that is engaging, entertaining, and relevant. The likes and shares you generate will make your brand more visible.
Lastly, you have to be willing to spend a little money on advertising. It will help tremendously in keeping your brand in front of the right people, including your current followers.
#2-Identify and Engage on Social Media with Top Brand Ambassadors
Following and interacting with brands that are relevant to your services is another way of amping up your visibility. Post and tweet as your company and use relevant hashtags and @mentions to increase the reach of your content.
When you start interacting with (and notice we said interacting, not spamming on) some power players in your industry or related industries, people will start to notice those associations. Engage with relevant pages and the individuals behind them on a daily basis, and develop real conversations, not just shop talk. It will help position you as an expert, and people tend to stick with brands they trust.
#3-Invest in Some Quality Listening Tools
Solutions like Topsy and Hootsuite are great sources of information on the types of content and phrases that hit the right buttons with your audience. They provide data on details like key phrases and brand mentions, so you always know where to find new pockets to build your audience and know what to say to keep your current audience engaged.
With these three elements in place, you'll have a recipe for a winning and sustainable customer retention strategy, and you'll keep building your audience (and potential customer base) every day.
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Posted on Feb 22 2016
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