Posted on Mar 14th 2016 under Email Marketing
These days, we've replaced messages with Tweets, likes, and status updates, but that doesn't mean that our affinity for email is any less. In fact, because of the noise that is social media, one could argue that the inbox has become our safe haven, our place of solitude amongst the chaos.
Email is a great digital marketing tool, but it can hurt your limo brand more than help it if you aren’t using it effectively. Throughout this blog post, we’ll highlight 3 tips for sending the most effective marketing emails that will help to build your limo brand.
#1 Subject Lines
Chances are your customers get tons of emails in their inbox every day. Newsletters, password resets, lead nurturing emails, social media notifications. So what makes them want to take that extra step to actually open an email? The subject line!
If the headline of an article is boring or doesn’t catch your attention, chances are you will skip over it. The same is true for your subject lines in your emails. With a boring subject line, your email open rates will be low. Don’t skim over your subject line and de-prioritize it, it is very important and is the difference between a potential customer opening your email or not.
Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it's essential that they entice and allure your email recipients.
Having a poorly designed email can be one of the first things your potential customers notice, and it could drive them to unsubscribe because your email flow is hard to follow. When designing your email, make sure your text flows properly and use short paragraphs or bulleted lists and keep your readers engaged. Also don’t overuse images. Remember, some email clients block images, so don’t use images as primary content pieces.
The design of your email is important, so be sure it isn’t something that is thrown together at the last minute.
Never, ever over-do your design. Keep your mail designs as simple as possible. Make sure to use more textual content than images. Get attractive as well as simple designs that will let your customers focus on your content.
Only 35% of all emails are opened up on a desktop computer. The rest are opened on a tablet or mobile device. If your emails aren’t optimized for those, you’re driving away a vast amount of clicks to your limo website. As we mentioned in other posts, your emails should be tested, and testing for mobile optimization is a must.
If your emails aren't mobile-friendly, you could be missing out on the opportunity to engage your subscribers and drive results.
While there are certainly other tips for sending effective marketing emails, these three factors are an absolute must. Be sure to continuously test different aspects of your email, and you should always be tracking analytics to see how your emails are doing. Don’t make your emails stale, and always keep your email subscribers engaged with fresh content.
The DriveProfit Advantage
Successful email campaigns don't simply happen – they're achieved through a systematic and methodical approach that draws-in readers. Today, emails must be more creative, more personal and more receptive to your target audience. WHY?
- People who buy services marketed effectively through email spend 138% more than people that do not receive email offers.
- 44% of email recipients made at least one purchase last year based on a promotional email.
- When asked which medium buyers would like to receive updates from, 90% preferred an email newsletter.
These eye-opening statistics (and more) illustrate that developing a comprehensive email marketing plan is an essential strategy for any successful limousine marketing initiative. When email marketing is done correctly, it will lead to a tremendous payback. For every $1 a company spends on limousine email marketing, the average return is $44.25.
DRIVEPROFIT’S EMAIL SERVICES INCLUDE:
Email Design and Production
Content Writing and Editing
Email Program Management & Review for the Best ROI
From recommending scalable mobile email solutions to suggesting a bolder design to attract more attention, DriveProfit develops and coordinates email marketing initiatives that will improve the customer experience, increase conversion rates and boost your ROI through an effective limousine email marketing program.
Email marketing continues to be the best limousine marketing channel for nurturing leads, supporting decision-making, serving customers better, and improving your overall sales efforts. At DriveProfit, email provides a tremendous opportunity to drive new business as well as to build customer loyalty for our limousine clients.
Please contact DriveProfit today for more information on our limousine marketing programs and to receive a copy of our complimentary whitepaper: "Email Marketing As Part of an Effective Lead Nurturing Campaign".