The bad news about marketing is that price and results are not necessarily connected. You can pay the same price for poor results as you would for great results.
The difference is based on what you put into your marketing before you implement.
By planning your marketing well, you can put more quality into it and therefore, get better results out of it.
Here is an easy and effective method to plan your marketing so you can see better results from your marketing without spending more money.
Ask yourself these questions:
Why do people book rides with you?
How are you better than your competition?
What special skills or advantages do you have?
The answers to these questions are your competitive advantages. They are what make you stand out from your competition. They may be related to price, location, professional skills, attitude, responsiveness or your own personality.
People buy from you because you do something for them no one else does. Understand this and you’ve taken the first step to better marketing.
To promote your limo business, you should focus on people who value what you do. Your strengths (or competitive advantages) will help you focus on who your services will be best suited for.
To get an idea of who your target market is, look at your current customers. Or, look at your profit margins to decide which type of customers to focus on. You might have several target markets because you have several services and a variety of strengths.
Bottom line: focus on people who will place a high value on what you can do for them. These people will be your most loyal and profitable customers.
The key to successful marketing is to deliver the right message to the right people as often as your budget will allow. So, you need a message that tells your target market why they should do business with you.
Your message should reflect your strengths because those are what you do best. And, your message should be in terms that your target market is interested in.
In other words, speak in their language and say what they want to hear. Your message comes directly from your strengths and your target market. The three work together naturally and simply.
You can have more than one message. Each marketing focus (based on a service, a target market and a strength) should have its own message.
To start, just work on one message. Then as you develop a system that works, add others to your marketing system. Don’t overwhelm yourself right away by trying to do too much.
There are three things to remember as you plan how to deliver your message:
Set a budget for the project.
Get the most exposure possible for that budget.
Focus your exposure on your target group.
There are many ways to deliver your message: advertising, direct mail, networking, phone calls or personal visits. Other ways might be to sponsor events or offer informational sessions about what you do. Or, you might partner with a nonprofit.
Whatever you do, try to achieve a balanced mix of media when delivering your message. This increases awareness of your business and multiplies the impact of your message.
The DriveProft Advantage
DriveProfit has been defining what constitutes successful online limousine marketing since we first opened our doors in 2001. Combining time-tested practices with cutting-edge strategies, we continue to grow and expand our portfolio of limousine marketing services to provide our limousine company clients with what they need to meet and exceed their limousine marketing goals.
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat at DriveProfit today at 203-426-7780, or email us at firstname.lastname@example.org.
Posted on Mar 24 2016
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