In a previous article, we discussed how to capture more leads through opt-in strategies. Now that you have those email addresses, it's important to know what to do with them.
In this business (as with most), there are high periods and low periods. When bookings are low, you need a way to motivate people to use your services or refer people who might need them. You make that happen by handling your leads the right way. It's not enough to just capture the email; you need to know what to do with it once you have it. Here are four ideas that you should have in practice or put into practice starting now.
#1-Keep in Touch
Your email marketing strategy should never take a vacation. Always be in front of your audience, even if you're not directly selling anything at the moment. You can send emails about anything even remotely related to your business. In fact, mentioning partner businesses and related industries is a great way to keep people thinking about your company whenever they find themselves in need of those services.
#2-Update Your Blog Regularly and Follow Up With Email
Pursuant to our first strategy suggestion, start developing content around industries related to your business. Try writing (or ordering) articles on topics like:
How to Select the Right DJ for Your Event
The Top 5 Tuxedo Brands for Weddings
10 Things You Need to Know about Event Facilities
5 Questions to Ask When Selecting a Wedding Photographer
Be sure to also match the article theme with the appropriate funnel. Your corporate clients, for example, won't want to read articles on weddings, so be sure you're generating content for them, too.
#3-Offer Incentives Regularly Via Email
Offer incentives for referring new business. Programs like "15 percent off for you AND a friend when you refer a new customer to us now through March 31" work particularly well, especially for events where you're expecting multiple bookings, like during prom season. You can even sweeten the deal by driving scarcity. Make it clear in your email that you are only offering 5 or 10 of these deals so people will act quickly.
#4-Offer List-Exclusive Amenities
Lastly, you should consider upgrading your amenities for people on your email list. Most people love the idea of being on some kind of elite or exclusive list. It makes them feel as though they're getting something that's unattainable for the general public, and elevates the status of your service considerably.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat at DriveProfit today at 203-426-7780, or email us at firstname.lastname@example.org.
Posted on Feb 29 2016
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