Posted on Feb 10th 2016 under Marketing Strategy
An advanced social media strategy involves going beyond the norm with your social media presence. It is a means of introducing and reinforcing your marketing message while also pushing users to click through to another page, profile, or site. Before you implement an advanced strategy, it is important to have a good plan. We think that if you integrate these five things into that plan, it'll amount to a real recipe for success.
#1-Make Good Use of Multimedia
If you haven't delved into things like video, live hangouts, or podcasts as of yet, it's time to consider these things more seriously. Yes, even a limo company can get some mileage out of these things if it approaches them from the right angle. Remember that yours is a business that meets unique and specific needs, and there are a variety of ways to communicate how you go about that. Give your company the benefit of positioning it as an authority in your niche. Smart use of multimedia is a great way to build that reputation.
#2-Masterfully Merge Online and Offline Advertising
Our blog is peppered with ideas on how to do this and we want to encourage you to put those ideas into practice. All of your offline advertising needs to point to your online presence, both in terms of your website and your social channels. It's not an option anymore. Just do it.
#3-Target Local Social Networks
…As well as those that cater to local markets. Yelp can be a huge boost for your social presence if you use it correctly, as we've mentioned before, but there are other smaller niche networks that you need to seek out that deal specifically with the geographical area covered by your business. You need to develop a presence and a good rapport with the users there, and build a reputation as an authority in your niche.
#4-Implement Message Adaptation
It is impossible to recycle content and use it across social networks without first adapting the content and delivery type to fit with the way each platform operates. When you're brand new, the tendency is to do a lot of cut and paste work, but as you gain momentum, you need to present your content in a unique way â€¦ otherwise you'll lose lots of momentum.
#5-Have a Contest
Lastly for today, nothing creates more of a buzz than when you decide to give something away or nothing, and the excitement increases when you make a game out of it. Want to create real excitement on social media? Put together a contest with a prize that has a high perceived value and use it to boost the promotional power of social media. Make likes and shares part of the qualification process so your message spreads faster.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat at DriveProfit today at 203-426-7780, or email us at email@example.com.