Posted on Nov 20th 2015 under B2B Marketing
Before we get into this topic, a little disclaimer: We don’t want to suggest that you don’t understand the basics of marketing. The inspiration for this article comes from that fact that there are specific terms out there, and knowing them well can have a tremendous impact on your business. As you read, ask yourself, "How am I implementing this right now for the benefit of my business?" If you don’t come up with a good answer, it’s time to consider them.
- Content Marketing
Content marketing is all about delivering written or graphical (i.e. infographics) information that adds value in the eyes of your audience. If you’re spending money and time on content that doesn’t accomplish that, it’s not worth much. Consider the focus of your content marketing efforts and make adjustments where needed.
This one flies in on the heels of the previous one. Great content is engaging. That means that people like it, enjoy consuming it, and can relate to it. The act of engagement includes commenting, liking, and sharing, all of which will expand your audience. And that brings us to our next term…
Reach refers to the number of people who see your content. It is an important metric, but the numbers can be difficult to interpret. You want to have good reach, and you want to be able to verify that your content is getting in front of a lot of people. The effectiveness of your reach is measured in the next concept.
This is the ultimate form of engagement in marketing: when a site visitor or friend on social media becomes a customer. Some marketers define a conversion as any behavior that is sales oriented, but we encourage you to look at it in terms of dollars. If the customer spends money, that’s a conversion. You’ve converted your marketing efforts into cash and converted an outsider into a part of your company’s family. Now comes the part where you take good care of them because you need them to keep engaging, keep booking rides, and talk you up to their friends on and off social media.
- Lead Nurturing
This is a vital step toward conversion for those who might be on the fence about buying from you. The actions that fall under this category are things like email campaigns and other ways you stay in touch with potential customers. If someone fills out a form for more information on your limo service, everything that happens next falls under the cover of lead nurturing until you get a conversion.
Bear in mind that these are but five in a veritable sea of marketing terms you need to know, but we think that together, they form a strong chain that links you to your customer and helps you to develop a profitable marketing plan for your limo business.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat or Jennifer at DriveProfit today at 203-426-7780, or email us at firstname.lastname@example.org.