If you've been in business for a while, chances are you have a pretty good idea about the people who live and work in the area you serve. You want to be sure that your marketing strategies align well with the way those people buy, and if you operate in an area where there is lots of competition, you also want to make sure that you're conveying the message loud and clear that your company is their best and most attractive option. How do you do it? Here are five ways we think you should be going about it right now.
#1-Get Your SEO House in Order
We cannot stress enough how important this is. Local SEO is the best and most direct way to get the attention of the right people looking for limousine services in your area. You should be talking to your web designers today about this, and determining whether your SEO strategy is effectively targeting the right traffic and helping people looking for a ride in your area to find you first.
#2-Ally with Strong Online Partners
It's time to start seriously networking with other businesses who cater to the same people you do: formalwear companies, venues, wedding and event planners, bakeries, jewelers… The list is virtually endless. Interact on each other's social media pages. Share each other's content. Share back-links between blogs and websites. You can do some very creative up-selling by simply suggesting that your services are the right compliment to things like weddings, engagements, DJ services, and so on.
#3-Never Stop Networking
Get out in the real world and integrate your online presence with your traditional marketing efforts. Believe it or not, a clipboard and a pen can often net you more email addresses than a paid ad campaign that funnels leads through a landing page… And it costs way less, too!
#4-Get Serious About Email
Stay in front of your customers at all times and seed your emails with calls to action to share the messages with friends or colleagues who might be in the market for your services. If you're afraid that you won't be able to maintain that consistency, hire a copywriter or copywriting agency and work with them to schedule a specific number of emails per week or month. It's a small investment that will free up some of your time and help you concentrate on other areas of your business.
#5-Crunch Your Numbers Constantly
Lastly, metrics may be a bit boring or even overwhelming, but you still need to get into the habit of analyzing them and making changes where changes are due. Learn how to focus your marketing efforts and spending on areas that are actually making you money and your ROI will likely increase considerably.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat or Jennifer at DriveProfit today at 203-426-7780, or email us at email@example.com.
Posted on Jan 18 2016
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