Email marketing is one of the most efficient ways to reach out to potential customers and stay in touch with existing ones, providing a cost-effective, targeted solution that has the ability to influence a large audience with minimal effort on your part.
But in an environment where customers are constantly bombarded with email after email on a daily basis, have you ever wondered whether you should persist with your email marketing efforts? Is it really worth the investment of time and money in a method that can seem saturated? Here are our top 5 reasons why you shouldn’t give up on email marketing:
It provides great value for money
Email marketing is certainly one of the most cost-effective ways to get in touch with your customers, requiring minimal outlay for maximum gain. When it is done well, email marketing delivers an incredible return on investment, with research showing that, for every $1 spent on limousine email marketing, you can expect to see an average return of $44.25.
Dissemination is simple
The ability to simultaneously distribute your message across a large base of customers or leads very quickly is, of course, one of the greatest strengths of email marketing. Not only is it easy for you to get your message out there, emails are a highly shareable form of communication. So if your audience likes what they see, they can easily share it with family, friends, or coworkers by hitting the forward button. By producing appropriate and engaging content, you could be looking at a viral campaign that reaches far wider than your contact list, however…
You can reach a specific audience
Email marketing gives you the ability to pick and choose your audience carefully, producing targeted campaigns that speak specifically to the market you are looking to reach. The more specifically targeted the campaign, the more effective it will be – so drill down into the details you hold on lead status, demographics, or other appropriate metrics, and create emails that will resonate with that particular segment of your target market. Chances are the more targeted your email marketing, the greater engagement you will see with your calls to action, ultimately achieving higher conversion rates as a result.
You can utilize analytics
One of the huge benefits of running an email marketing campaign is that you are able to view and analyze precise metrics that give you important information about your customers’ behavior. Statistics such as click-through rates, open rates, and subscriber retention all help you build a picture of your marketing campaign’s effectiveness across each segment of your audience. You can then utilize this information to hone future campaigns and target customers more effectively next time around.
You’re reinforcing your brand
Sending regular email updates or newsletters will keep your brand at the forefront of your customers’ minds. Every time you hit ‘send’, your audience is exposed to your company’s message and the services you offer, building further awareness. With effective content and careful planning to ensure you are adding real value, these leads will be more likely to turn to you when they need a chauffeured transportation service – a brand they already feel they know and trust.
Of course, as your customers become inundated with more and more information streaming into their inbox on a daily basis, you need to be sure you stand out from the crowd. That’s where DriveProfit comes in. We have the expertise to produce effective email campaigns targeted specifically to the audience you want to reach, so you’ll start to see real results – fast. Over 30 years in the transportation sector means we have the industry expertise, along with comprehensive knowledge of online marketing, to produce campaigns that really resonate with your audience.
Additionally, DriveProfit’s unique email marketing automation systems can make the process even easier and more successful. Our state-of-the-art customer information and engagement tool allows you to design email campaigns around specific pre-designed templates to ensure your message stays consistent and on-brand. You can launch impeccably designed, clear, and effective campaigns at the click of a button, allowing you to capitalize on rapidly changing market conditions.
See how our email marketing services can help your brand grow.
Also published on Medium.