It's a problem almost every marketer has dealt with: opening their analytics suite to face a mind-boggling pool of stats, graphs, and figures.
Which numbers should a limo business track to get the most out of its investment in digital marketing?
Consider prioritizing these five search engine optimization (SEO) metrics to monitor and make decisions about your business's online growth:
Organic Search Traffic
Any company looking to make a name for itself online should focus on this metric as it's generally the highest source of web traffic.
Organic search accounts for 64% of all website visits, according to a 2014 Conductor study.
Depending on your industry, earning high search rankings can take anywhere from a few weeks to a few years. But since many limo businesses target specifics, you can quickly earn results by creating engaging content that uses relevant keywords.
Low organic search traffic can indicate you're not:
Sharing and interacting enough on social media — shares prompt search engines to index your content
Referral traffic is valued by almost all organizations, but it's especially important for limo business marketers. That's because it shows if you're meeting your key audience's needs.
Since the metric is defined as visits to your website from sources other than searches, high referral traffic can mean:
To boost referral traffic, actively promote your website and content beyond standard social media activity.
People bounce off your page when they're not interested in what it says. Instead of interacting with your website, they close the window or hit the back button.
A high bounce rate hurts your SEO efforts because it:
So, how can you help this metric trend upward?
First off, search Google for the key phrase one of your pages is targeting. You can see what your market wants to learn about based on the first set of results. Edit your content accordingly.
For good measure, include an enticing call-to-action (CTA) to guide visitors to another part of your website.
Visitor growth is a broad metric, but one that's important for any business — it gives an overall picture of how your online presence is developing by tracking organic, non-organic and referral traffic.
Based on how this growth rate trends, you can set goals and take action to prevent an anticipated drop or increase a potential traffic boost.
You can also divide visitor growth into new and returning visitors.
A hike in new visitors typically means you've earned more referrals and have written enticing headlines. An increase in returning visitors usually coincides with a low bounce rate, meaning your content is informative enough secure a dedicated audience.
Act quickly if your visitor rate is falling — it could mean you:
Conversions may be the single most important SEO metric for business marketers.
What's the point in drawing people to your website if they don't do anything meaningful once they're on it? Plus, a lack of activity can make or break a sufficient marketing spend for limo companies with limited resources.
Set goals that coincide with your company's overall business strategy to create conversion points on your website. If you need to increase leads, make a form for visitors to book a phone meeting.
Then, create content and paths on your website that point to it.
To keep conversions rising, try:
As you're faced with an overwhelming amount of SEO metrics, think about prioritizing these five statistics when marketing a limo business.
All key indicators of online performance, they should help you set realistic goals and track important benchmarks.
The DriveProfit Advantage
To achieve the goal of being found and to succeed in limousine marketing, you must capture the attention of people who rely on organic search.
DriveProfit specializes in helping limousine companies get their limousine websites to rank well in the search engines and generate more traffic, leads and sales by taking a complete, thorough and holistic approach to optimizing for search, ensuring that you have:
Please contact DriveProfit today for more information about our limousine marketing programs.
Posted on Mar 29 2016
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