Posted on Mar 4th 2016 under Marketing Tips
You need to understand that there is no magic way to rank your limo website in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms used to determine which pages to include in their index and the order they show these pages in the search results.
Nevertheless, as experts, we know that there are certain rules we can follow to optimize a limo website and optimization for different search engines can improve a website's visibility in SERPs.
One of the most important rule for us is to 'speak' SEO, the search engines language. Basic search engine optimization (SEO) is fundamental and essential. SEO always helps us to position limo websites properly to be found when people need ground transportation services.SEO has two major components, On Page and off page SEO. For limo websites to achieve maximum exposure in the search engines and keep users satisfied you need both off-page SEO and on-page SEO.
The senior marketing team at DriveProfit made a guide of one of the most important SEO Rules that we follow to improve limo websites rankings, traffic and sales. We have tested all of these important rules over the years on a number of limo websites and we have remarkable results.Of course there are many other things we do to helplimo websites achieve better rankings but the rules presented below, if applied correctly, will give your limo website a better ranking and a solid traffic increasing.
#1 Be Mobile Responsive
Mobile traffic already outweighs desktop traffic.
We blogged about this here and we still consider it's a very important rule. Above all, Google recommends it for multiple reasons: eliminates duplicate content, stronger link building, reduces bounce rate, improves Mobile Search Rankings.
Responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
#2 No subdomains
Google considers subdomains separate from their parent domains. If you have one domain with 3 different subdomains established, each is treated differently by Google.
The main disadvantage is that the sub-domain does not inherit the SEO metrics from the main domain, in fact do not inherit any metrics from the main domain and this means that your SEO will have to optimize the sub-domain from scratch. A waste of time and money.
Subdomains can actually devalue the entry level of SEO in every search when used improperly. Google frowns upon badly labeled doorways that lead to places not consistent with visitor's expectations.
If a subdomain is the only way you can set up a blog or produce the content you need, then it’s better than nothing but is far more likely to perform well in the rankings and to help the rest of your site’s content perform well if it’s all together on one root domain.
So when Google sends the "I give up, your site has too many URLs" message in Google Webmaster Tools, means SEO failed.
#3 Clear URL extensions
A limo website URL extension should describe your content, Google says so.An obvious URL is a great URL. If a user can look at the address bar (or a pasted link) and make an accurate guess about the content of the page before ever reaching it, it's great. These URLs get pasted, shared, emailed, written down, and yes, even recognized by the engines.
The shorter the better: the shorter the URL, the easier to copy and paste, read over the phone, write on a business card, all of which spell better usability & increased branding
Keywords arecertainlya must.
No one books a ride from a â€ž?",”&,” and “=.” URL, so we make it static and no underscores.
When creating URLs with multiple words in the format of a phrase, hyphens are best to separate the terms followed. Hyphens are known to be separators that search engines understand as separators, and underscores are separators that search engines are known to not acknowledge as separators.
#4Using H1 Tag Improves Search Engine Ranking
The H1 tag has long been an example of an influential ranking factor and important signal to search engines as to what a page of content is about and it's still considered an important ranking factor to many experts in SEO industry.
Google looks at h1 tags as clues to what the page’s content is about.
The H1 tag is the most important heading because it's the highest level tag that shows what your specific page is about, it is often the first page element a user sees upon landing on a page and helps the reader understand what the page is about. Therefore, it is imperative that this headline assures the user they are in the right place and have found what they are looking for. If a user is confident that they have found their answer, they will likely spend some time on the page, resulting in the "long click.
Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly.
All the website should have only one H1 tag, multiple h1 tags with different keywords, makes it difficult for Google to contextualize the page.
#5 Unique Meta Description
Google's final word on meta descriptions is
"Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic." — https://support.google.com/webmasters/answer/35624?hl=en
The purpose of a meta description is to provide "user agents" like search engine crawlers and social sharing sites with a single description for each page that tells people what that specific page is about, and persuades them to visit the page when they see it somewhere other than on the site itself.
Cause if you don't include a useful, well written, and approximately 150 character long meta description that includes the keywords you're aiming for, search engines might decide to use whatever they want as a snippet.
Accurate meta descriptions can improve click-through rates along with relevant title tags.
#6 Optimizing File Images
Among the 200+ factors Google takes into consideration for page ranking, page load times is one of them. If a page is taking too time to load due to large images will affect ranking and visits.
The average person will wait 3 seconds for a website to load on the desktop and 5 seconds for mobile. If a page website takes longer than that to load, the visitor is lost and the bounce rate will increase as well.
The best practice is to resize, rename and to describe.
When Google knows more about the content of your image, it can include it in Image Search (click the image tab at the top of a Google search page), and sometimes the top images even show right at the head of a regular search page. Not only does it help people find your photos directly, but it also helps Google understand the content of the page that you posted the photo on, helping that page show up higher in regular search results for the subject.
Optimizing your images will improve SEO and limo website performance.
To achieve the goal of being found and to succeed in limousine marketing, you must capture the attention of people who rely on organic search and apply at least these basic rules of SEO. If your current agency or consultant doesn't respect these rules, well, now we know why your leads are 0.
DriveProfit specializes in helping limousine companies get their limousine websites to rank well in the search engines and generate more traffic, leads and sales by taking a complete, thorough and holistic approach to optimizing for search.