Having the responsibility for a client’s online success is not as easy as it seems, especially in the limousine industry. You don’t have control over the little details that make businesses successful and this is one of the most significant challenges for SEO experts. Clients expect their SEO specialists to increase their traffic and grow their business, but sometimes the clients don’t follow recommendations or do what is necessary to achieve the desired results.
When it comes to SEO – Search Engine Optimization, business owners in the limousine industry are overwhelmed by the amount of information; if they don’t request the help of an experienced SEO team, they will do little to nothing. Of course, there are some situations when SEO experts are fully responsible for a campaign’s success, but most of the time SEO experts get blamed for things they can’t even control, but the business owners can. This happens in the limousine industry, too.
Doubting the effectiveness of your SEO team? Think twice before firing your marketing experts.
Here are the most common SEO mistakes that you might be making without realizing.
- Your Focus Is Too Narrow
Years ago, it was OK to have a digital marketing campaign focused only on link building and keyword optimization. Of course, link building and keyword optimization are still an important part of a successful online marketing campaign, but are not enough with today’s continuously changing algorithms. Actually, on-page keyword optimization is just a small step of a successful SEO campaign.
To reach the success you want in the everchanging limousine transportation industry nowadays, you need to expand your focus a little bit and take a comprehensive approach. If you want to transform your SEO efforts into a real success, you must consider some of the following key factors – site structure, usability, social engagement.
- Your Focus Is Too Broad
It is OK to go as broad as possible with a campaign, but you must consider the most important factor that influences every little thing – the BUDGET. Every single step of your digital marketing campaign – social media marketing, content marketing, link building, keyword optimization, requires time and this means you have to pay someone to invest that time and work you. Going broad is the way to go, but if you don’t have the budget to support all your SEO efforts, going broad can be counterproductive. Focus on the most relevant and dominating areas of your SEO strategy.
- SEO Recommendations Don’t Get Implemented
SEO specialists have responsibilities for a client’s success but sometimes they don’t have all the necessary resources. When you hire the SEO experts to grow your business and they come up with special recommendations, you should implement them as soon as possible to achieve the desired results. There shouldn’t be excuses such as: “We don’t have time.”, “We are not sure if this will work.”, “We want to focus on something else at this moment.” Just do it!
- Your Website Has Many Issues
It doesn’t matter how much you invest in your SEO campaigns to bring people to your website if it doesn’t offer them a friendly, fast and pleasant experience, especially in this competitive environment.
Your website is the center of your online marketing Universe. Potential customers would rather check your website than call and talk. To achieve the desired results, you should always provide an outstanding experience to your customers and this is why you should never stop improving your website.
The Internet is always changing, so it’s important to be aware of these changes to customize your website, especially if it was created in the last few years. No matter how small a problem related to your website is, you should fix it as soon as possible. Remember: a happy visitor is a returning visitor!
- You Expect Success to Happen Overnight
SEO is a complex, continuous and long-lasting process, especially when you have to build website authority. Patience is a virtue when it comes to SEO. Once you have made some changes to your website, even small ones such as optimizing every page for relevant keywords, build content pages to cover every searcher’s need, or fox architectural issues on your website, you have to wait for the search engines to come back and find, filter and transform them into results. Even if everything is done correctly, success doesn’t happen overnight. Sometimes, you must wait for months to see the desired results.
- You Don’t Know Your Customers
Long time ago, SEO was focused on technical optimizations rather than the customer. Even nowadays, many businesses focus more on the service they sell than the customer when your first focus should be on creating value for your customers. Remember, you are not selling the limo service itself, you are selling the result, the benefit people want. Customers will choose your service only if they trust you and they can feel you care about their needs. Show them how your service could be the only solution they need.
Successful business owners in the limousine industry are putting their customer’s needs first and present their services from the perspective of their customers. Customer value means win in the long term.
- You Are Not Ready for Conversions
To be successful in the fascinating limousine industry, you need to know what your customers want before they even know it. To achieve the desired results in limousine marketing, you must capture the attention of customers who rely on organic search. Many of your potential clients don’t even know what they need, this is why providing multiple reasons to trust you, you increase the purchase chances.
Content adds credibility to your business. Be ready to optimize every single page of your website and make sure it provides the necessary information to lead the potential customer to the next step.
There is no magic way to rank your limo website in the first page of search engines. Whether your limousine business is small, large or somewhere in between, you need to master SEO or hire a team of professionals.
We, at DriveProfit, specialize in helping limousine companies get their website to rank well in the search engines, generate traffic, leads and sales through an exhaustive approach that helps us position limo websites properly to be found by people searching for ground transportation services.
2018 will be a challenging year for SEO. Stay ahead of the game and contact DriveProfit today for more information about our integrated marketing solutions. Our senior marketing team has the limo marketing experience to help you develop effective limousine marketing strategies and programs oriented toward the chauffeured ground transportation industry.
Also published on Medium.