8 Questions You Should Ask Before Hiring a Marketing Company to Promote Your Limo Business

Posted on: October 29th, 2015

shutterstock_40139092The marketing company that you hire could spell the difference between dramatically expanding your limousine company customer base or slowly stagnating and losing more market share to your competitors. 

If you have never worked with an outside marketing firm to promote your limousine business or if you have had less than stellar results with a previous marketing team, you will want to do some research before deciding which marketers to go with. To that end, here are eight questions you should ask before hiring a company to do your limousine marketing.

 1. What’s your knowledge of the limousine industry?

This is your first question, because it’s not in your best interest to work with marketers who lack experience and deep knowledge of all aspects of the limousine business. According to a recent post at Co-Communications Marketing and Public Relations, It will also be a good idea to see if the marketers do promotional work in related industries, such as meeting planning and hospitality, since these often go hand in hand with limousine transportation.

2. What sets you apart from competitors?

The answer to this question will quickly show you how the marketers think on their feet and how well they can assess their own position in the industry. They will be applying this knowledge to showing how your limo company is different from your rivals.

3. Who will be the members of my marketing team?

Different marketing professionals will have different skill sets. If you are concerned with boosting your social media efforts, for example, you will prefer to have marketers with plenty of experience in digital communications.

4. How much time do I need to budget for working with the marketers?

It will take more time initially to set up your marketing approach, but once you settle into a routine, you need to know how much time and resources you can allocate to working with the marketers.

5. How do you measure the results of a marketing campaign?

They should reply with information on how they collect statistics and use analytics to determine how well various aspects of the marketing campaign are doing. Much of this can be automated with software, but experienced marketers are needed to interpret the results and then take action.

6. How long should I expect to wait before I see results?

No two marketing campaigns are going to be alike, so you cannot easily predict how long it will be before you start seeing a boost in traffic to your website, more calls to the sales team and an increase in bookings. Campaigns targeting corporate travel managers typically require more time to get results than efforts to reach out to tourists or bachelorette party planners, after all.

7. What is your strategy if the initial campaign does not work?

If at first the marketers don’t succeed, it’s time to try, try again! Find out how the marketers will react when a campaign fails to deliver the results you were hoping for. How will the team evaluate the results so far and then figure out what changes to make?

8. What do you charge for the limo marketing services I need?

Don’t ask about costs until you get answers to all the other questions, because that would be a waste of your time. Once you have a good idea of what the marketers can do for your limo company, you can better evaluate the worth of the services they propose to give you.

 When you partner with a marketing company that is limousine marketing-savvy and has a proven track record in promoting the chauffeured transportation industry, you will be better poised to surpass the competition and develop more loyal customers.

DriveProfit’s senior marketing team has more than three decades of marketing experience and specializes in developing marketing programs for operators in the chauffeured transportation industry. If your limo marketing efforts are not getting the results you’d like to see, our team is standing by to help you boost your ROI. For details, please contact the professionals at DriveProfit today at 203.426.7780 or email us at info@driveprofit.com.

Share Button
Tags: , ,






Subscribe to our newsletter:    



Contact Information

Toll Free Phone
203-426-7780

E-mail


Digital Marketing business tips email marketing customer service customer feedback limo websites lead nurturing social media Limousine SEO Limousine Blogs management meeting Blogs customer retention marketing strategy customer relationships limo marketing Social Media Marketing Customer Satisfaction Surveys DriveProfit Limousine Marketing Tips fleet safety websites Prospecting Video Marketing B2B Marketing customer loyalty Inbound Limousine Marketing Limousine Branding Facebook mobile marketing marketing Limousine Email Marketing Calls to Action content marketing reputation management twitter Facebook Marketing Tips online marketing customer satisfaction Branding Limousine Social Media marketing tips limousine marketing Limo Branding Limousine Inbound Marketing SEO customer referrals online booking limo marketing tips limousine websites


Categories

  • Marketing Tips (249)
  • Limo Marketing Tips (191)
  • Marketing Strategy (138)
  • Social Media (108)
  • SEO (48)
  • Websites (39)
  • Email Marketing (38)
  • Customer Relationships (30)
  • Customer Satisfaction (28)
  • inbound marketing (22)
  • Customer Loyalty (22)
  • Reputation Management (21)
  • Facebook (18)
  • website traffic (18)
  • Branding (17)
  • B2B Marketing (17)
  • Business Tips (15)
  • Lead Nurturing (13)
  • Twitter (12)
  • Featured (10)
  • LinkedIn for Business (9)
  • Video Marketing (7)
  • Mobile Marketing (6)
  • Press & Media (5)
  • B2B Business (5)
  • Calls to Action (4)
  • Referral Marketing (4)
  • News (4)
  • Listing Check (1)
  • Case Study (1)


  • Archive

  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • October 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012