The number of events in the transportation industry is one the rise. These conferences bring together some of the most well-known names in the industry and, of course, the biggest organizations. Conventions, conferences and trade shows are meant to engage, inspire and educate. You may exhibit at one big event per year, at least. If you don't, you definitely should as you could gain the opportunity to further your business!
While it may seem easy to visualize the big picture for how you want to present your limo business, it's important to pay attention to those small details that can really help make your time at any conference truly successful.
If you want to take your trade show and conference marketing success to the next level and better stand out from your competitors, it's imperative to choose the right marketing materials to attract potential customers. There are so many options when it comes to marketing materials, and it may be overwhelming to choose the right ones. It takes a lot of time, creativity, understanding and experience to stand out from the crowd. Where do you really start?
To help, we put together a short list of the most essential branded products that limo businesses should bring to every conference. We also included tips on how to successfully plan for a conference well before you hit the road. To ensure your investment is well spent and all your goals are met, we additionally included some information on event-based conference marketing for you.
Bring Business Cards
A lot of them! You can never have too many – EVER! Conferences and trade shows are the perfect places for networking with influential people from across the industry. Attendees exchange hundreds or business cards, which means you don't want yours to be of the same classic design as many others use. Even though we live in the digital age, business cards still play a key role, so make sure yours stand out! Give them a creative look that represents your company. Maybe you could utilize the same colors as your logo, or create a style that fits your organization perfectly.
Side note: Consider including some valuable sales information on your business cards. Adding some short details of what you offer might pique the interest of a potential client. You could also make it even more memorable by adding a limited time offer that's only valid for a short time after the event. This makes your business card a little more valuable and worth holding on to.
Keep the Design of Your Booth Simple and Attractive
Trade show and exhibit booths are not just about design; They are about visitors' experiences. Remember that first impressions are everything, and with dozens or even hundreds of other booths on display, your booth should be more than just eye candy. Plus, you don't have much time to spare during your first contact with a potential client or partner, so make the most of it!
Uninspiring booths can struggle to attract visitors. A creative and engaging booth can give you an edge over your competition, giving you the opportunity to grow your leads, sales or partnerships. And, a professional look with a well-designed banner and excellent promotional materials will provide visitors with a more pleasant experience, compared to a cluttered booth.
Keep your design simple, yet innovative and attractive. Make sure it also fits your brand and easily communicates the message your company wants to express.
Additionally, you may want to consider adding an element of design that represents the location of the trade show or conference. For example, you could add symbolic Hollywood-like stars for an event in Los Angeles or an elegant floral pattern for a show in Hawaii.
If you need some assistance creating a stand-out booth that attracts visitors, DriveProfit can help. Get in touch with our team to learn more about how we can make your next trade show or conference a true success for your business!
Offer Awesome Free Stuff!
Nothing increases the traffic to your booth like some cool SWAG! After all, who doesn't love picking up free stuff as they walk the show floors?!
The key to making the most of your company's SWAG is to offer people items that they would really want to keep. It's time to do away with stickers that people will never use! Choose fun, entertaining, valuable products, like branded car mounts for cell phones, water filtration bottles or portable device chargers. Think about what makes your business unique, and get creative!
Don't Forget About the Old Pen
Speaking of SWAG, let's not forget those classic promotional pens! Yes, they are common, but they're still so incredibly useful. If, at first, you don't find that promotional pens are worth the investments, just think about it – if the pen is branded, you'll have your logo and/or message at your visitors' fingertips. So, when choosing promotional pens for your next trade show or conference, be creative! For example, a pen-stylus with a rubber tip is perfect for touchscreen devices. Plus, if you're on a budget, pens are a really affordable SWAG option!
Organizing a successful trade show or conference involves a lot of planning. Seize the opportunity to make a significant impact at your next event by marketing your brand creatively.
The conference marketing experts at DriveProfit are here to help! Contact us to find out how we can maximize your company's presence at your next event!
Posted on Sep 12 2018
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