Posted on May 22nd 2015 under inbound marketing
How much time and attention are you able to give to your limousine company's inbound marketing efforts? Chances are, you wish you had more hours in the day to get everything done the way you want it, or more hands on deck to help with the heavy lifting involved in extending your brand.
So, are you happy with the results you've been getting lately with your inbound marketing? Harnessing social media and integrating it with your overall digital marketing takes a lot of time and effort. If you're more focused on the nuts and bolts of your limousine business, it's possible some inbound marketing mistakes are being made. However, you can make things right, often simply by bringing in some third party limousine marketing professionals.
If You Don't Have Buyer Personas, Don't Make Them Up
Companies often create buyer personals to help them focus their attention on different categories of customers. This helps them figure out how to speak to each one, instead of trying to create a general campaign that will appeal to everyone and no one.
As you start your marketing, do not simply guess or make up buyer personas on the spot, advised an article at Savvy Panda. This is a task that takes some time and determination. Someone will need to interview your customers and spend time with your sales team to figure out what each buyer persona is.
It's also a good idea to monitor the social media posts of the types of customers you are supporting, so you can get a better sense of their desires and requirements.
Don't Spread Yourself Too Thin
If you're like most owners, operators and managers of limousine companies, you probably tend to burn the candle at both ends from time to time.
You may simply lack the time and resources to handle your inbound marketing campaigns. In addition to overseeing your limo business, you won't be able to stay on top of Twitter and Facebook comments or see what's happening with your Linkedin connections. Can you really write multiple blog posts every week or month along with social media updates?
Savvy Panda noted that you'd need the equivalent of four full-time employees working over two weeks to create an inbound marketing campaign from scratch. This includes building the website and different versions of landing pages to do tests, setting up your blog and generating the initial content, coming up with calls to action, figuring out your email messages and so on.
And even when all these moving parts are set in motion, you still need someone dedicated to monitoring what people are saying to you and about you on social media and then responding to whatever they bring up as soon as possible (praise or complaints).
Monitor Your Campaigns
Setting up an inbound marketing campaign without keeping track of its performance is a foolhardy mission! You will need to use analytics to measure the results of your marketing efforts. The data you bring in will help you fine-tune your social media messages, the frequency and times when you post updates or send out email blasts, etc.
Every member of DriveProfit's senior marketing team has at least 20 years of experience in limousine marketing. Our experience in inbound marketing enables us to quickly get to the heart of the matter for our clients. If you have more questions about inbound marketing or need any other assistance with your limo marketing efforts, please contact the experts at DriveProfit today at 203.426.7780 or email us at info@DriveProfit.com.