Customers, for any business they are everything, without them you are a group of people with a clever service or product to talk about and no money. With them, you have a business, which is exactly why we all expend so much time, money and energy in finding customers, something that can be very difficult. In today's information heavy world, with people bombarded with ads and branding almost every minute of the day through phones, billboards and media, getting your website or message to stand out is challenging, sometimes just getting a potential customer to remember your business' name can seem impossible. However, it can be done, even if ever more competitive markets and constant competition for consumer's attention make it seem otherwise, the key is to adopt the right internet strategy for your business.
But what exactly is the right internet strategy? Just as importantly, is online marketing really worthwhile? Well, firstly, let us think about our customers, and what they do every day. They spend time online, that is not guessing, we all do, in the modern world you will find very, very few people who do not have a smartphone or computer they use to get online for a significant portion of time each and every day, it has become an essential aspect of our lives. That is why online marketing is not just worthwhile, it is vital for your business' success in the long term, but having the right internet strategy in itself will not make the difference, you also have to act on that strategy, and you need to do that right now.
So, what does make for a great online strategy? There are a wide variety of options available for online promotion, and they can be used on their own, or more commonly combined to provide more traffic or higher conversion ratios for website visitors, often both at once. By combining two or more online options together, you can gain comprehensive market coverage and added benefits, the good news is that there is no mystery, each option is straightforward in concept.
Video Content — While it has emerged later than other online strategies, video content has become one of the most powerful ways to engage your audience, and it is incredibly flexible. Video can be incorporated directly into your website or blog, or shared through social media for maximum coverage and effect.
Blogging — A well written, interesting and engaging blog is an incredibly effective marketing tool, and provides a valuable service for customers. Bu providing a non-intrusive way of connecting with your business, gaining familiarity and building a relationship, it provides a more personal view of the business for customers, and because the message is always delivered on the customer's terms, that is they visit the blog and read when they want to, it feels much more natural, a kind of 'anti-marketing' that is welcome in a world of advertisement. That brings trust and a personal connection that is very hard to achieve any other way.
Squeeze Page — A unique, single page website that are primarily a highly effective way of building a marketing database. The information gathered though these can dramatically increase ROI for other online marketing activities and provide greater insight into customer thinking.
Newsletters — Newsletters provide tangible value for your customers, informing them of new initiatives, the latest developments and any new programs you are launching. Not only that, but by having an opt-in for a newsletter on your website, you can quickly build a database of interested customers, who get a real benefit in return.
Choosing the right strategy for online marketing is not easy, there is no single solution, but rather a combination of different approaches can work together to provide real benefits, for both your business and your customers.
Posted on Mar 28 2017
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