Posted on Mar 10th 2016 under inbound marketing
Your blog is a powerful tool. Publishing blog content on a regular basis can provide your limo business a number of distinct benefits like:
- Brand building and awareness
- Positioning yourself as a thought leader
- Demonstrating your expertise
- Developing relationships within your niche
- Fostering an engaged and active community
- Generating leads
Blogging is also powerful from an SEO standpoint as well. Strategic and active blogging can help you:
- Incite more crawling — the more you publish, the more your site gets crawled
- Penetrate more keyword verticals
- Attract links — provided you're promoting your content; passive link acquisition is difficult if not impossible for most sites
- Generate social signals
- Drive more organic traffic
Despite the inherent "SEO value" of blogging, many blogs just aren't properly optimized for search, or aren't optimized to their fullest potential.
There is no secret that a blog can be the most powerful web marketing tool at your disposal so let us point you a few tips on how you can boost your limo website blog SEO:
Use a SEO plugin.
There are a number of good SEO plugins for blogs out there.Use a plugin that gives you control over the title, allowing you to give the blogpost and the page unique titles. It is important to choose one that prompts you to create a meta-description, the snippet-length phrase that appears below the big, blue link on the search engine results page. While opinions vary on whether this impacts the ranking, it can certainly increase click-through rates when it's well written and appears to address the problem your prospect is looking to solve.
Add Related Posts
If your content is buried a dozen clicks deep or if it's orphaned entirely, that content can drop out of the index or won't have enough link equity to outrank competitor documents, rendering those pages useless from a SEO perspective.
So another way to improve the findability of your content is to add a list of related articles at the end of each of all your blog posts. Not only does this elicit more page views with readers, but this practice also helps flow link equity to deeper content and improves the circulation of PageRank across your limo blog. Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they're linking to.
Vary Title Tags vs. Article Titles
Keywords are the foundation for your SEO efforts. Most bloggers understand this and often include keywords and keyword variations in their copy. But where many authors drop the ball is by not varying the title of the blog post and the title tag element.
By varying your title and title tag and working in alternative keywords, stems, modifiers or synonyms, you make your content work even hard for you in the SERPs. And the more keyword variations in your content, the more opportunities your content has to rank in more searches. There are a number of SEO plugins that allow you to vary post title and title tag.
Add Sharing Buttons
Adding social buttons prompts sharing, which improves the distribution or your content across social platforms. Sharing can also help expose your content to new audiences.
From an SEO perspective, getting your content shared increases the likelihood of mentions and links. Also sharing helps your content get discovered faster and the quicker it's found, the sooner it shows up in the index.
To help increase distribution of your content across social channels, you need to implement frictionless sharing. Make your share buttons obvious, but not disruptive or distracting.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat at DriveProfit today at 203-426-7780, or email us at email@example.com.