Drive Profit Blog Articles in Branding

The Necessity of a Website Tune-Up

Posted on Dec 4th 2018

Whether it is a complete overhaul or simply freshening up the content, your website must shine for success. Your company's website is your public face and is often the first experience a potential client will have with your company. In the early days of website design the focus was on...
Nowadays, for any business, it is extremely important to have a nice-looking and easy-to-use responsive website. As the limousine industry is continuously changing, redesigning your company's website is an excellent opportunity to improve your digital marketing, but it can also mean an...
It costs six to seven times more to acquire a new customer than it does to retain an existing one. So how do you keep customers coming back and away from your competition?   The answer is TRUST   Research by Maister and Green (Harvard Business School) revealed that companies...
While it's not a hard-and-fast rule, the vast majority of people you do business with are going to be occasional, not regular, users. This being the case, it is important that you have a solid social media-based customer retention strategy in place to ensure that when the occasion arises,...
There is nothing worse when you're trying to be seen on social media than being perceived as just another face in the crowd. This is why it is so important that your company and branding stand out. You know that you're the best at what you do, but how do you communicate that in a way that...
Your business is all about one thing: people. It's people that drive you forward (pun definitely intended) and it's people that can bring your entire operation to a screeching halt (also intended). This is why, from a pure marketing standpoint, it is tantamount to the survival of your...
Social media is just what the name implies. It's a very social and personal environment and is, today, every bit as important from a public relations standpoint as a live event or personal interaction between a potential customer and one of your staff.   For this reason, it is...
There is always room for experimentation with your online marketing efforts. After all, there is no canned solution that is going to work in every situation. That said, every sound structure is built on a solid foundation, and there are a number of key elements that make any online...
The title sounds a bit silly, doesn't it? The better question here would really be why wouldn't you build a strong online presence for your brand, wouldn't it? The simple fact of the matter is that there are so many reasons you should be constantly reaching further into your audience...
What is the size of the audience for your limousine company's brand?  The more you can do to organically build up the audience for your brand, the better return you can expect to see from your marketing investment. Brand awareness is easy to boost with online tools. If you've been...

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