Archive for the ‘Branding’ Category

The Necessity of a Website Tune-Up

Posted on: December 4th, 2018
The Necessity of a Website Tune-Up

Whether it is a complete overhaul or simply freshening up the content, your website must shine for success. Your company’s website is your public face and is often the first experience a potential client will have with your company. In the early days of website design the focus was on dazzling them with bells and […]

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How to Redesign Your Website Without Killing Your SEO

Posted on: February 27th, 2018

Nowadays, for any business, it is extremely important to have a nice-looking and easy-to-use responsive website. As the limousine industry is continuously changing, redesigning your company’s website is an excellent opportunity to improve your digital marketing, but it can also mean an invitation to disaster if you don’t take all the necessary precautions to ensure […]

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Four Simple Ways Your Limo Company Can Ensure Repeat Business

Posted on: March 18th, 2016

It costs six to seven times more to acquire a new customer than it does to retain an existing one. So how do you keep customers coming back and away from your competition?   The answer is TRUST   Research by Maister and Green (Harvard Business School) revealed that companies with increased trust have higher […]

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3 Customer Retention Hacks You Can’t Miss

Posted on: February 22nd, 2016
customer retention

While it’s not a hard-and-fast rule, the vast majority of people you do business with are going to be occasional, not regular, users. This being the case, it is important that you have a solid social media-based customer retention strategy in place to ensure that when the occasion arises, the same people select you and […]

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4 Ways You Can Make Your Brand Stand Out on Social Media

Posted on: February 9th, 2016
4 Ways You Can Make Your Brand Stand Out on Social Media

There is nothing worse when you’re trying to be seen on social media than being perceived as just another face in the crowd. This is why it is so important that your company and branding stand out. You know that you’re the best at what you do, but how do you communicate that in a […]

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4 Tips for Improving Your Brand’s Interaction with Clients

Posted on: February 8th, 2016
4 Tips for Improving Your Brand’s Interaction with Clients

Your business is all about one thing: people. It’s people that drive you forward (pun definitely intended) and it’s people that can bring your entire operation to a screeching halt (also intended). This is why, from a pure marketing standpoint, it is tantamount to the survival of your business that you strive to constantly make […]

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5 Ways to Personalize Your Online Limo Marketing Campaign

Posted on: February 1st, 2016
5 Ways to Personalize Your Online Limo Marketing Campaign

Social media is just what the name implies. It’s a very social and personal environment and is, today, every bit as important from a public relations standpoint as a live event or personal interaction between a potential customer and one of your staff.   For this reason, it is necessary to make certain that you […]

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5 Online Marketing Elements You Can’t Afford to Ignore

Posted on: January 29th, 2016
5 Online Marketing Elements You Can’t Afford to Ignore

There is always room for experimentation with your online marketing efforts. After all, there is no canned solution that is going to work in every situation. That said, every sound structure is built on a solid foundation, and there are a number of key elements that make any online marketing campaign more effective. Here is […]

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Building a Strong Online Presence with Your Limo Company

Posted on: January 20th, 2016
Building a Strong Online Presence with Your Limo Company

The title sounds a bit silly, doesn’t it? The better question here would really be why wouldn’t you build a strong online presence for your brand, wouldn’t it? The simple fact of the matter is that there are so many reasons you should be constantly reaching further into your audience online that it’s impossible to […]

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Methods to Organically Build Your Limo Company Brand’s Audience

Posted on: November 9th, 2015
Methods to Organically Build Your Limo Company Brand’s Audience

What is the size of the audience for your limousine company’s brand?  The more you can do to organically build up the audience for your brand, the better return you can expect to see from your marketing investment. Brand awareness is easy to boost with online tools. If you’ve been putting off the work needed […]

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