Drive Profit Blog Articles in Customer Loyalty

Gaining customer loyalty takes more than just providing quality services. The one thing that will make or breakĀ a good customer relationship is the "customer experience”. You can easily win new business and maintain strong, long-term customer relationships by following a few simple...
The internet has brought many changes to society, but marketing has probably seen some of the most dramatic changes of all. From billboards and TV ads that insist you must buy this product now, we have moved on to a digital world where customers are not passive entities waiting for our...
We have all been in this awkward spot before. You have an appointment today to meet a client for lunch. You are just getting ready to walk out the door and head to your lunch appointment when a brand new potential client walks in and begins sharing his dreams with you. His dreams are just...
Well, it’s easier and cheaper to sell to existing customers than to go out and find new ones. But, a business can’t survive on existing customers alone. Every management authority says that loyal customers and their repeat purchases are the cornerstone of your long-term...
When business people think of “Word-of mouth-marketing” in general, they tend to focus on activities targeted at attracting new customers. While expanding your business’ customer base is a crucial undertaking that you must work towards with clearly defined goals, the...
We don't have to tell you how important repeat loyal customers are to your success. New customers are great, but what’s even better is repeat customers. They become your business’s advocates that drive new customers your way, and book your rides you again and again. Turning...
It's one thing to capture a booking. It's quite another to develop a customer for a lifetime, and that is what we want to focus on today: retaining customers and encouraging re-bookings. Most people don't hire limos on a regular business. They reserve this kind of luxury for very special...
When you keep track of how customers first find out about your company, looking through reports on the analytics you have for social media, search engine results, blog post traffic and email campaigns, it should become clear what role referrals are currently playing in your success. If...
With all the time and effort that you put into limousine marketing to drive more customers your way, it would be quite a blow to your bottom line if you somehow failed to retain them. While it's true that customers can come and go for a number of reasons, ranging from budgetary issues to...
As you build up your limousine business, it can be tempting to focus your attention on bringing in as many new customers as possible. That's natural, since you need to develop a solid customer base to keep the lights on and provide sufficient revenue to maintain a crew of happy...

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