Drive Profit Blog Articles in Lead Nurturing

Every limo business owner has hopes that each person who is casually browsing their website will turn into a lead.  There is no secret way that will magically turn website visitors into leads. It is a process that requires strategy and testing in order to optimize the site to produce...
When it comes to content marketing, appearances are important. Blogging undergoes changes from year to year, but rarely do you see classic blog post formats and structures go out of style. Taking the time to format your articles into the perfect blog post can be the difference between...
We've been talking a lot lately about lead generation, but what happens when you capture a good lead? How do you hang on to it until that person is actually ready to book? Remember, it could be months or even more between the time someone discovers your brand and when they have need of...
Before you can make sales, you need leads. One thing about the limousine business is that it follows some very traditional models for lead generation. Specifically, a large number of the leads in this industry come from word-of-mouth advertising.   If you are trying to migrate your...
In a previous article, we discussed how to capture more leads through opt-in strategies. Now that you have those email addresses, it's important to know what to do with them. In this business (as with most), there are high periods and low periods. When bookings are low, you need a way to...
The content that you present in your limo marketing materials, both online and in traditional print, are obviously designed to increase your sales leads. When the promotional efforts you've been making to get the word out about your company result in little or zero leads, it's natural to...

Basics of Lead Nurturing Campaigns

Posted on Apr 1st 2015

Once you get a promising lead for your limousine business at the top of your inbound marketing funnel, you need to guide this person through a series of steps to get closer to the bottom of the funnel. This means you need to create a lead nurturing campaign to drive more sales for your...
Selling services to other companies may be the biggest source of income for your limousine company. How well are you nurturing your B2B sales leads? Depending on your service area or market niche, you may find an extraordinary amount of competition for providing limo service, or you may...

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