Archive for the ‘Marketing Strategy’ Category

HOW TO DEFINE YOUR LIMO BRAND AND CREATE YOUR STORY

Posted on: September 12th, 2017
limo website

Before reading this article, take a few minutes and ask yourself these questions: if your limo brand was a person, what type of person would it be? Would it be a woman or a man, would it be old or young, dynamic or lazy? Start to look for the personality behind your business. This is […]

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6 TIPS TO INCREASE NEW BUSINESS AND NEW CUSTOMERS FOR YOUR LIMO COMPANY

Posted on: August 2nd, 2017
new business

Wondering how to increase the sales and revenues for your limo company? You are not the only one. Business owners in the limo industry are working hard to attract new customers, and almost as important in this environment – earn back the trust and business of “lost” customers. For many, customer acquisition and retention are […]

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Guest Blog Post – Jim Luff from Chosen Payments | Why You Need Great Website Content

Posted on: July 20th, 2017
website content

So many business owners focus on the aesthetic look of their website with photos, drop down menus and various buttons and fail to place sufficient emphasis on the written content of their site.  Perhaps it is because they don’t consider themselves to be a good writer.  Having great content is important to the overall success […]

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Doing Your Own Digital Marketing: Pros and Cons

Posted on: July 18th, 2017
digital marketing

One of the biggest questions for business owners considering digital marketing nowadays is whether to invest in developing an in-house online marketing team or outsourcing this channel to an agency. Content marketing, SEO, PPC, web design, social media management – there are so many aspects of digital marketing you have to consider. Many companies think […]

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Guest Blog Post – Jim Luff from Chosen Payments | Working Together – SEO, PPC and Social Media

Posted on: June 8th, 2017
seo

Almost anyone who owns a website knows they need to concern themselves with search engine optimization (SEO), social media, and pay-per-click advertising. What you may not know is how to prioritize them and use them together.  You may not even know what the different terms mean. You are not alone.  While you might be great at running a […]

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10 email marketing do’s & don’ts

Posted on: June 6th, 2017

You have, of course, heard that “man does not live on bread alone” and that “all work and no play makes Jack a dull boy” or any number of other thoughts on why just doing or having one thing only is not a good idea. So, we know that email marketing is one of the […]

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Guest Blog Post – Jim Luff from Chosen Payments | Marketing Through Donations

Posted on: May 11th, 2017
donation

We all get hit up day after day to support this cause or that cause through donations or sponsorships. Maybe you care about the cause or maybe you don’t. I bought cookies at a bake sale yesterday from some neighborhood girls selling them from a table in front of their house. I really didn’t care […]

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The Silver Bullet Strategy is a myth, and marketers cannot afford to chase it any longer

Posted on: April 4th, 2017
b2b marketing

The silver bullet, the ultimate solution found in books and movies, and although some like to pretend otherwise, it is very relevant in B2B marketing as well. Marketing today is a very different world to marketing even a decade ago, the progress of digital technology and communications have changed everything, but it is not just […]

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The Battle for Customers Can Be Won Through Effective Internet Strategies

Posted on: March 28th, 2017
internet strategies

Customers, for any business they are everything, without them you are a group of people with a clever service or product to talk about and no money. With them, you have a business, which is exactly why we all expend so much time, money and energy in finding customers, something that can be very difficult. […]

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Guest Blog Post – Jim Luff from Chosen Payments | What Is Artificial Intelligence (“AI”)?

Posted on: February 16th, 2017

For most of us, the term “artificial intelligence”, now commonly referred to as simply, “AI” conjures up images of sci-fi movies and Intergalactic galaxies.  But, what was once purely whimsical imagination is now the real world we live in. Google and other tech companies and social media platforms are already utilizing AI in a many ways.  Most notably, the world’s […]

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