Drive Profit Blog Articles in Marketing Tips

Back in the day, addressing someone we barely knew by their first name would have seemed strange. But today, in the digital era, it is surprising how significant a more personalized style of interaction can be. Personalization has transformed the way companies engage with their...
If you are going to invest in marketing and lead generation services, you'll obviously want a return on this investment for your efforts. Unfortunately, there are a few pitfalls that can not only hurt your marketing campaign, but they could also damage your business as well. Here are six...
Everyone seems to want more time. Time certainly doesn't discriminate, as everyone gets 24 hours each day; however, why do some people seem to get more done in this time? Do you ever wonder what they are doing differently from you? 18 Things All Time Efficient People Do Mastering time...
For over a decade a fifteen car operator in a tertiary market has been offering its customers luxurious and secure transportation services. Their business has grown on referrals and paid advertising. However, the referral system reaches a limited number of people, so they approached us to...
Even though it feels like forever, social media has only been in existence for a little more than a decade. In this time though, social media has gone from being an optional splurge to a mandatory investment. However, the effectiveness and ROI of social media are constantly questioned by...
I don't think anyone would suggest that you and your company has to be on Facebook.  With 1.1 billion users, and the largest social media platform in the world, you would be foolish to ignore it.  However, there are other platforms that people use for information about companies,...
Social media has been a tremendous stride for small to mid-size businesses in terms of marketing and advertising.  It has provided a method of connecting with clients and potential clients in ways previously available only to Fortune 500 brands with huge advertising budgets connecting...
Using automated marketing is becoming more commonplace for smaller companies largely due to the software that has become affordable and easy to use.  According to a 2016 marketing survey by Ascend2, "Businesses that have automated significant portions of their marketing processes...
Everyone has that same fear when meeting new people or in any social situation, that we are going to be that person others are trying to avoid, the boring person who people just want to get away from. Small talk, as most of us recognize, can be intimidating and something many grow to...
Technology has change the way we communicate over the last 15 years, both with businesses and each other. The internet, and in particular the connected smartphone, have transformed the way we work, the way we interact and even what we think of when we talk about a friend. Today, a friend...

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