Archive for the ‘Marketing Tips’ Category

5 Mistakes to Avoid When Starting a PR Program

Posted on: February 13th, 2018
pr program

Talk about thrilling time! Your company has been cleared to begin a public relations (PR) program. You are fully focused on the end goal; you’re ready to be more visible, credible and to promote your thought leadership. Three, two…wait a second. Before you begin your media campaign, make sure your efforts aren’t in vain. The […]

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6 Common Marketing Mistakes That Can Hurt Your Business

Posted on: December 18th, 2017
marketing mistakes

If you are going to invest in marketing and lead generation services, you’ll obviously want a return on this investment for your efforts. Unfortunately, there are a few pitfalls that can not only hurt your marketing campaign, but they could also damage your business as well. Here are six common mistakes you need to avoid. […]

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18 Secret Ingredients that Time Efficient People Use

Posted on: December 18th, 2017
efficient

Everyone seems to want more time. Time certainly doesn’t discriminate, as everyone gets 24 hours each day; however, why do some people seem to get more done in this time? Do you ever wonder what they are doing differently from you? 18 Things All Time Efficient People Do Mastering time management is a very important […]

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STUDY CASE FOR FIFTEEN CAR OPERATOR IN A TERTIARY MARKET

Posted on: November 21st, 2017
tertiary market

For over a decade a fifteen car operator in a tertiary market has been offering its customers luxurious and secure transportation services. Their business has grown on referrals and paid advertising. However, the referral system reaches a limited number of people, so they approached us to increase their online presence. In the span of only […]

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6 TIPS TO INCREASE NEW BUSINESS AND NEW CUSTOMERS FOR YOUR LIMO COMPANY

Posted on: August 2nd, 2017
new business

Wondering how to increase the sales and revenues for your limo company? You are not the only one. Business owners in the limo industry are working hard to attract new customers, and almost as important in this environment – earn back the trust and business of “lost” customers. For many, customer acquisition and retention are […]

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Guest Blog Post – Jim Luff from Chosen Payments | Why You Need Great Website Content

Posted on: July 20th, 2017
website content

So many business owners focus on the aesthetic look of their website with photos, drop down menus and various buttons and fail to place sufficient emphasis on the written content of their site.  Perhaps it is because they don’t consider themselves to be a good writer.  Having great content is important to the overall success […]

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Doing Your Own Digital Marketing: Pros and Cons

Posted on: July 18th, 2017
digital marketing

One of the biggest questions for business owners considering digital marketing nowadays is whether to invest in developing an in-house online marketing team or outsourcing this channel to an agency. Content marketing, SEO, PPC, web design, social media management – there are so many aspects of digital marketing you have to consider. Many companies think […]

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Social Media and Email Integration

Posted on: June 13th, 2017
soclia media

The popular line of thought these days is that social media is “in” while email is definitely “out.” If you want the most effective and cohesive digital marketing campaign, you can choose only one or the other; however, there is a flaw in this thinking. There is nothing about an email that is ‘old,’ as […]

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Guest Blog Post – Jim Luff from Chosen Payments | Working Together – SEO, PPC and Social Media

Posted on: June 8th, 2017
seo

Almost anyone who owns a website knows they need to concern themselves with search engine optimization (SEO), social media, and pay-per-click advertising. What you may not know is how to prioritize them and use them together.  You may not even know what the different terms mean. You are not alone.  While you might be great at running a […]

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Sharing images in your social media marketing

Posted on: May 24th, 2017
images

Oops. You’ve just received an invoice for $500.00 or more from a company that you have never heard of. They are demanding payment because you used a photo on your website or in social media that was copyrighted. When we first started out in this business 16 years ago, DriveProfit received a few of these […]

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