Archive for the ‘SEO’ Category

Guest Blog Post – Jim Luff from Chosen Payments | Working Together – SEO, PPC and Social Media

Posted on: June 8th, 2017
seo

Almost anyone who owns a website knows they need to concern themselves with search engine optimization (SEO), social media, and pay-per-click advertising. What you may not know is how to prioritize them and use them together.  You may not even know what the different terms mean. You are not alone.  While you might be great at running a […]

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Why Google Killed the Domain Authority

Posted on: February 28th, 2017

People tend to think of Google as a monolith. And on Wall Street it really is a business monolith, but online it would be more accurate to think of it as a whirlwind sucking in data from all over the world. From the outside it may even seem that it is not changing that much […]

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Generating the Perfect Leads for your sales funnel

Posted on: February 21st, 2017
perfect leads

If you were asked to define sales, you probably wouldn’t have much trouble, but what if you were asked how to make a sale instead? That is something most people have trouble with defining, and that is really because making a sale, whether online or offline, is something of an art. Lead generation, which is […]

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Guest Blog Post – Jim Luff from Chosen Payments | What Is Artificial Intelligence (“AI”)?

Posted on: February 16th, 2017

For most of us, the term “artificial intelligence”, now commonly referred to as simply, “AI” conjures up images of sci-fi movies and Intergalactic galaxies.  But, what was once purely whimsical imagination is now the real world we live in. Google and other tech companies and social media platforms are already utilizing AI in a many ways.  Most notably, the world’s […]

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Social Media and Email Integration

Posted on: February 15th, 2017

Current thinking tells us that social media is the new wave, and email is the old one, and if you want a cohesive, effective digital marketing campaign, you have to choose one or the other. However, everything about this kind of approach is wrong, there is nothing old about email, it remains the most used […]

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Guest Blog Post – Jim Luff from Chosen Payments | Five Online Marketing Trends for 2017

Posted on: January 26th, 2017

As we begin a new year, many people make predictions.  From the prediction of who will win the Super Bowl to who will win an Oscar.  There are also the important issues of politics, sports and the economy.  Here are five predictions about online marketing in 2017. #1 Mobile Computing The growth of mobile computing has been […]

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Guest Blog Post – Jim Luff from Chosen Payments | Marketing Basics – A Plan for Success

Posted on: November 10th, 2016

Whether you are just getting started or you have been around for 50 years, marketing your business is the key to long term survival, steady sales and a positive image within your community.  Marketing keeps your company name on the top of your customer’s mind so when he is ready to make a purchase, you […]

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Why Local Business Directory Listings are so important

Posted on: November 1st, 2016

Your business name has never been more important because local business directory listings are so important. Not only does your name identify you as a unique brand to consumers, but because search engines display your business name, address and phone number (NAP) on local search results pages. As a result, having a managed online limo […]

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6 SEO copywriting mistakes that shows You Are Not an expert

Posted on: October 11th, 2016

These days everyone wants to become a freelancer and work for themselves. The problem is that everyone who doesn’t really have a marketable skill, but DOES have a computer and access to the internet, decides that they are going to be a copywriter or an expert… All you have to do is string some words […]

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Guest Blog Post – Jim Luff from Chosen Payments | Tips for Avoiding Google’s New Pop-Up Rules

Posted on: October 6th, 2016

Have you ever gone to a website and had an annoying “pop-up” request for your email address, name and phone number? If you found it annoying, Google does too. Google will soon begin penalizing sites that use pop-ups that cover a significant amount of content in doing so. For websites that continue to use these […]

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