Drive Profit Blog Articles in Social Media

Facebook announced in January that it was changing its newsfeed algorithm to "encourage meaningful interactions between people" by prioritizing content from friends, family, and groups over "public content posts by businesses, brands, and media". The move has been made in reaction to a...
Keeping your social media sites updated with fresh content can be a daunting task.  However, fresh content is important and engaging content is even more important.  What is engaging?  Engaging is getting “likes”, “comments” or “shares”.  Of course,...
This is a "techie" blog, written for those of you that are managing your own Facebook Ad Campaigns. If you are not doing Facebook advertising (shame on you!), then this article isn't for you — next week's blog will be less complicated, I promise. Of course, if you want a Facebook ad...
Do you ever visit your competitors social media pages just to see what they look like?  You probably should just so you know just how they are competing against you.  You can also learn their weak points and how you can capitalize on what they are not sharing. While there is nothing...
What is the best “story telling” site?  Snapchat and Instagram both allow users to “share their story”.  When Instagram introduced Stories in August 2016, many people rolled their eyes at the blatant copying of Snapchat.  However, that was only temporary...
Social media is the source of everyday information for millions or people, and not just information about what Uncle Dave is up to, but important news about the word around them, as well as the things and services that others are enjoying. Whatever the subject, it's there on social media...
SEO Managers, website developers, app-developers and network engineers seem to speak in a foreign language.  If you get them talking about social media for business, they might make you think you need a Master’s degree in social media management to gain any type of success. The...

Social Media, how much is too much?

Posted on Mar 7th 2017

There are many experts when it comes to social media, but there are a lot of variables to take into account. Each business is unique, and so are their target audience, which is why DriveProfit, as a B2B company, have chosen to use social media to communicate with people, rather than...

Beating Facebook's Algorithm

Posted on Jan 31st 2017

Business pages have been decreasing in visibility over the last year thanks to changes in Facebook's algorithm as it introduced several updates. With reports of up to 60% decrease in organic reach, this is something to be concerned about, so here are 5 great tips for dealing with...
When Instagram was launched in October of 2010, no one quite knew what to think of it as a social media platform.  It was really kind of silly.  It simply took your cell phone photos and turned them into a square photo like a Kodak Instamatic camera used to take. Two years later,...

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