With over 16 years of experience, Terrie Lane will lead financial, human resources and administrative functions for DriveProfit.
NEWTOWN, Conn. — June 15, 2018 — Boutique premium transportation and travel services marketing agency, DriveProfit, today welcomed Terrie Lane as its new Chief Operating Officer. A seasoned professional with over 16 years of experience in finance, budget management and administration, Lane will be responsible for finances, human resources and administration for DriveProfit.
“I’ve had the pleasure of working with DriveProfit for years and have experienced first-hand the various sales and marketing technologies and solutions that the company has brought to the chauffeured transportation industry,” said Lane. “It’s an exciting time to be apart of DriveProfit, and I’m thrilled about the opportunity to explore a different aspect of the industry, while now also having a hand in helping to develop new innovations.”
Prior to joining DriveProfit, Lane was Vice President of Operations and General Manager at Nashville, Tennessee-based chauffeured transportation services provider, Grand Avenue, where she directed all business administration, accounting and human resources efforts. Lane also worked as Manager of Expense Control and a Senior Financial Analyst at Ingram Book Group, the world’s largest distributor of physical and digital content.
“DriveProfit has doubled in size over the past year, and Terrie’s expertise in finance and administration will be extremely valuable as we continue to grow,” said DriveProfit CEO Pat Charla. “I’m excited to have Terrie on our team. Under her leadership, DriveProfit will continue to progress from being a small business to a thriving larger organization.”
DriveProfit utilizes a combination of strategic and tactical expertise, paired with cutting-edge technologies, that delivers results-driven solutions to meet the marketing and business development needs of companies in the premium transportation and travel services industry. From graphic and web development to social media marketing and copywriting, DriveProfit can craft the marketing and communications materials necessary to grow a business.
With more than 30 years of experience in travel and transportation sales and marketing, DriveProfit is a boutique-style agency that has the expertise to build a premium brand and luxury client base, without the operating costs of an internal marketing department or a full-service agency. DriveProfit helps clients integrate effective, targeted and smarter strategies across multiple platforms, from online, mobile and video to more traditional channels, including print, event marketing and offline advertising, as well as understand how to connect with customers in today’s digital age. For more information, please visit DriveProfit.com.
Also published on Medium.