Remember when everyone loved email? Once upon a time, when the Internet was new, everyone’s heart skipped a beat when receiving a new email. That was the time when email marketing was a success because everyone was excited to see that compelling “You’ve Got Mail” phrase that made all of us eager to open our online correspondence. We can’t say the same thing nowadays when our Inbox is crowded with hundreds of emails every day, and we receive more messages than we actually get to read.
This situation may put business owners and marketers into a tricky situation since email marketing is an easy, affordable, versatile and rapid tool to grow your community and your business.
The real question is not if email marketing is still a viable tool because it definitely is since 72% of consumers use email as their means of communication with brands, according to magemail.com, but how can you make your email stand out in a crowded inbox.
With this in mind, we have compiled this email marketing cheat sheet to serve as a foundation for your email marketing efforts. The guide includes relevant facts, insights, strategies, and tips to help you understand how to use email effectively for your limo brand.
Facts, Trends, and Data
There are 2.5 billion email users worldwide and about 233 million of them are located in the U.S. It is estimated that the number of email users will rise to 2.9 billion by 2019. (Source: statista.com)
- Email is still significantly more effective than social media when it comes to acquiring new customers, more precisely it is 40x more effective. (Source: McKinsey.com)
- Email delivers the highest ROI for marketers – $44 ROI for every $1 spent on email marketing. (Source: Campaign Monitor)
- The best day of the week to send an email is Tuesday. (Source: CoSchedule.com)
- The average open rate for the transportation industry in 2016 was 15,5%. (Source: statista.com)
A strong strategy is the key element of a successful email marketing campaign. Successful marketers spend the most of their time to create a creative and strong strategy before hitting the send button. Remember that, if not done correctly, email marketing can hurt your limo brand instead of helping your marketing efforts. Entrust this task to a team of professionals with experience in the limousine industry.
Tip: Set clear objectives and create a strategy to accomplish. But remember, the most important goal you should keep in mind is building a relationship of trust with your clients and prospects.
Build an Audience
Ok, you want to use email marketing to grow your limo business, but do you have an audience to talk to? First things first – build your email list! Here are some tips you can start applying right now:
- Create great content and encourage readers to subscribe to your newsletter.
- Add a signup box on your limousine website.
- Add a signup button to your email – this makes sense if you share your emails on your social media platforms.
- Offer something valuable in return. It could be a guide, an e-book, a tutorial, a webinar, a checklist, or a discount on their next ride.
- Cross-promote with social media platforms.
- Run a contest on your website or/and on your social media platforms.
- Collect email addresses at important meetings and events in the industry.
Personalize your List
According to Campaign Monitor, well segmented and personalized campaigns drive a 760% increase in revenue. However, if you are sending campaigns that are not relevant to your subscribers, the chances they are going to purchase your services are little to zero.
Remember that your subscribers are in different stages of the sales funnel so you have to create personalized emails for each of them. Ok, so how do you send the right emails to the right people? The first step is list segmentation. You can segment your list according to gender, geo location, age, interests, job, behavior.
Use Automated E–mails
Automated or triggered emails have a 624% higher conversion rate than random emails, according to VentureBeat. Using email automation, you can create workflows and send customized emails to your customers at the right time. Here are some examples of triggered email sequences:
- Welcome email – check our article on this topic here.
- Thank You email (after action)
- Transactional email
- Upsell email
- Educational email
- Milestone email
Email marketing is the best tool for limousine companies but is important to use a premium automation service to drive the best results.
When subscribers become inactive, think about a re-engagement strategy to win them back. It’s sometimes less expensive to gain a lost customer than targeting a new one. Identify inactive subscribers and target them with relevant campaigns.
Optimize for Mobile Users
According to Litmus, 56% of emails are opened on mobile devices, and according to HubSpot, 68% of emails that are not optimized for mobile devices are deleted. Make sure your emails look great on mobile devices.
One of the most important aspects of email marketing is that you can test your campaigns and optimize them accordingly.
You can test subject lines, email copy, email layout/designs, images, call-to-action, personalization, testimonials. Remember to test a single element at a time!
The DriveProfit Advantage
Email marketing is a highly effective channel for your limousine marketing company. Working with the senior marketing team at DriveProfit helps you develop the right and the most effective limousine marketing program. Contact DriveProfit today for more information on our limousine marketing programs.
Also published on Medium.