Every Second Counts: Why Page Speed Should Be Your Next Focus

Posted on Feb 23rd 2016 under Marketing Tips

If you have already invested in making your website mobile friendly, then you are ready for the next step: optimizing your pages to load as quickly as possible. Otherwise, all your hard work toward to achieve the top rankings in desktop and mobile search will be in vain.

The speed of your limo website matters. Quick-loading websites perform better on every front: higher search ranking, superior user experience, and better user engagement. Most importantly, fast-loading websites deliver higher conversions and higher revenue.

Page Speed is a critical component in the digital user experience, and it is hugely important in our content-driven world.

You might be thinking, "Does Page Speed really matter? Can it make that big of a difference? Do I really need to make it a priority?". Page Speed matters more today than ever before. Below are a few reasons why.

User Experience

How often do you abandon a page when it takes too long to load? Chances are that your customers and prospects are doing the same thing. People expect a fast user experience online, and when they don't get it, they often bail. That's because the way we consume media has changed dramatically. Most of it is consumed on the go or in the car. In other words, no one has the time or patience to wait for a slow page to load.

In addition, emerging markets are massively dominated by mobile content consumption while being supported by slower cellular connections making a fast loading mobile experience more important than ever. Given this climate, it is crucial to improve your Page Speed. Doing so will help your customers better engage with your content, and you'll get more value and conversions from your audience.

AdWords Quality Score

A lot of marketers are not aware of this, but Page Speed can actually impact your Quality Score. Sure, people are more likely to convert on a faster loading page, but there's more to it than that. Google considers Page Speed to be a key component of the landing page experience. It's another important variable they consider when assessing landing pages. And of course, the better a page performs, the better your Quality Score will be.

Organic Rankings

Page Speed is an important ranking factor. In fact, it's part of Google's ranking algorithm for both desktop and mobile. Given that, having a better-optimized page will help deliver better rankings. While fast load times won't necessarily equate to a #1 ranking, they can give your site an advantage.

For example, if two sites have equal authority and relevance, Page Speed may be the deciding factor that pushes one site ahead of the other in the organic rankings. Again, Page Speed is not a huge ranking factor, but it is an important one.

Get Your Page Speed Score Now

So, how does Google measure speed of your website? They use a metric called Page Speed score. It has a range between 0 — 100 points. The better a site performs, the higher the score it receives; Google considers a site to be performing well if it has a score of 85 or above. The beauty of the Page Speed score (in contrast to other Google scoring systems such as PageRank, Quality Score, etc.)  is that it is fully transparent.

The score is provided by Google's tool, Page Speed Insights. It analyzes page performance for mobile and desktop sites and provides valuable information on a variety of metrics.

For instance, Page Speed Insights can tell you how long it takes from the moment a user requests a new page to the moment the above-the-fold content shows up. It can also pinpoint how long a user has to wait for a page to fully appear in a browser.

To get your Page Speed scores now, go here and enter your URL.


You are probably making a big investment in your limo website content, but what's the point if it takes too long to load? Your customers will just move on to something else that's more readily accessible. Clearly, speed is critical to providing a good user experience in digital today. Fortunately, the many benefits of improved Page Speed make it very easy to justify the cost of the changes. Take the time to analyze your Page Speed scores now. Google Page Speed Insights tool can suggest specific ways to fix other issues on your website that might slow your page load, such as minifying website code, leveraging browser caching, and enabling compression.

The DriveProfit Advantage

Remember that your Limousine Business provides the experience. Your limo website should reflect the same offering to customers online. Give them a way to picture out and expect quality from the services you present by painting a picture of it on your custom web design. There's nothing more effective than anticipation that makes your customers excited to ride in your limousines or luxury sedans.

To achieve the goal of being found and to succeed in limousine marketing, you must capture the attention of people who rely on organic search.

DriveProfit specializes in helping limousine companies get their limousine websites to rank well in the search engines and generate more traffic, leads and sales by taking a complete, thorough and holistic approach to optimizing for search.

The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat at DriveProfit today at 203-426-7780, or email us at info@driveprofit.com.

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