Even though it feels like forever, social media has only been in existence for a little more than a decade. In this time though, social media has gone from being an optional splurge to a mandatory investment.
However, the effectiveness and ROI of social media are constantly questioned by skeptics who aren't able to correlate a company or brand's social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing's effectiveness, some businesses remain conservative when investing in this digital channel.
Five solid reasons to believe in social media marketing
These benefits are well within your reach, provided you master social media management. Managing multiple social accounts can seem tricky, since it's continuous and on multiple platforms.
Posted on May 24 2017
Share on Social Media