Content marketing is one marketing tool that can help new customers find your business and establish the value of your service at the same time.
Content is the foundation of any effective online marketing campaign. Whether you are a corporate provider, a wedding specialist or somewhere in between, updated and interesting content is what keeps your target audience engaged and eager to read what you have to say.
Most people think of content marketing as a promotional activity that's relatively new, but other than the name, "content marketing," there's nothing new about it. In fact, savvy marketers were promoting themselves by distributing content in the early commercial online services years before the Internet, as we know it today, existed. Content marketing has long been used in print, too. Attorneys and other professionals who didn't advertise promoted themselves by writing articles that appeared in professional journals. The articles included brief blurbs describing the authors' credentials and company name.
The only "new" thing about content marketing— other than someone giving it a name- is that it has become a $40-billion-dollar industry. The reason? The Internet has made it easy to research the pros and cons of every purchase and every vendor before talking to a salesperson or consultant or stepping foot in a store.
Why Content Marketing Is Important for your Limo Business
Content marketing is important because it’s how customers learn about and choose services to buy. The right content can get your service noticed and keep it on the prospect’s radar as they move through the buying cycle from service discovery to final choice. Even if your business gets most of its customers from personal contacts, referrals and recommendations, the people who may want to do business with you are going to go online to learn more about you and what you sell before they make a commitment to buy from you.
Today, customers go online to figure out what kind of service will solve a problem or fill a need. Then they search for information to help them determine which features they want. They look for answers to questions like “Which car is safer: an SUV or a town car?", “How much is booking a limo for a wedding?”, “Is it more efficient to hire a limo service or to rent a car for airport transfers?”
If you have content on your website that provides factual answers to common questions asked by your target market, you’ll help establish yourself as an expert and therefore a potential vendor.
Your content may also get found by search engines and show up high in search results, bringing you potential customers you would never have gotten on your own.
Once a consumer or business buyer knows what features they want in a product, they compare the benefits of one brand to another and one vendor to another. They check out social media comments, reviews, pricing, and anything that will help them make the best choice. They do all their research and pretty much make up their mind about which service they want and which company they want to book from before they speak with a salesperson — even when they are making major purchases.
What Kind of Content to Use?
To reap the most benefits from content marketing, you need a plan for developing content related to each phase of the buying cycle. Take a look at what you are offering from your customer’s point of view. What do they want to know and what might they search for when they first realize they have a problem or need, but aren’t yet aware of services that will address their needs? What kinds of questions do they ask? What are their main concerns? Once they’ve figured out what type of service they need, what else do they ask? What do they compare? What are their chief considerations?
Getting Your Content Consumed
Content marketing uses information to sell instead of high-pressure sales pitches. But all the content (information) in the world won’t do you much good if it doesn’t get found! To get your content found, you have to promote it. This is an important part!
Content marketing isn’t a substitute for other marketing. But, if you create good content and focus on getting it found, it can be an invaluable aid in winning new customers and building sales.
The DriveProfit Advantage
The Internet — and the search engines — are driven by information, and the limo company that delivers the most relevant limousine marketing content will win on every front. Your limousine company will win new business, win by retaining current customers and win by becoming THE limousine authority in your market.
Let DriveProfit build a strong limousine marketing campaign for you to build awareness, engage your audience, capture and nurture leads, support your SEO efforts and differentiate your limousine marketing program from your competitors.
Posted on Apr 07 2016
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