Posted on Feb 16th 2016 under Marketing Tips
Responsive web design isn't a trend anymore, it's a must. Being able to offer your customers a beautiful optimized experience regardless of their choice of device means you'll have expanded the reach of your service and the chances you have of engaging with individuals. The long lasting nature of this approach is incredibly valuable and the cost effectiveness is a clear advantage.
Everyone uses the internet, but not everyone accesses websites using the same methods. For business owners, corporate and leisure travelers and others dependent on web traffic, responsive design is increasingly important.
Your customers want to visit a website and experience a page that appears to speak directly to their needs. And nothing says “we don’t want your business” like an improperly configured webpage.
Remember that your limo website should be one of your best sales tools, but if it isn't bringing in leads then it isn't effective.
With a growing number of mobile devices, that are the equivalent of handheld computers, it is important that you not miss out on all of that potential business. Many of your customers search, research, and purchase online using their smartphone or tablet, and that percentage is on the rise. Simply put, mobile responsive design allows your limousine service's website to translate clearly on smart phones and tablets, making it a user-friendly experience for those customers that are always on the go.
One of the best ways to reach your customers and show them you care is to recode your website making it fully responsive. Responsive web pages automatically adjust themselves to any screen size and reorder content based on the device. Smaller devices need to reload just as quickly using weaker processing power with a wireless connection as desktop powerhouses with land lines.
Responsive design is about enhancing the users’ experience by anticipating their needs. For instance, by providing the most relevant links on your mobile landing pages, you reduce the need for typing in text boxes, a strenuous activity that is difficult on some devices.
Why you need the responsive approach in your limo business
Time and Money
The notion that making a responsive website is expensive is just that, a notion. The fact is, while the cost to make a responsive website is somewhat more than making a conventional website, but the expenses to duplicate a website for mobile and other devices gets completely eliminated, as a result that cuts total development costs, significantly. In addition to that, a responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website, a "desktop-version", a "mobile-version". Thus, in the long term, investing in responsive website design is the smartest decision.
Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.
Better, faster, smarter user experience.
Improve conversion rates. An optimized and consistent site, no matter what platform it's viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.
In addition to getting a responsive website, depending how well coded your current limo website is, recoding your website will also provide you with a number of other benefits. Optimizing your site, no matter what the user chooses to view it on makes their life easier. Happier customers mean a happier business.
A responsive website results in a better, faster, smarter user experience. A survey recently performed by Google proved that 48% of users say that if a site doesn't work well on their smartphone it makes them feel like the company doesn't care about their needs.
Why should I have my limo website recoded?
So now you understand what responsive web design is, perhaps we should have a rundown of the benefits. In addition to getting a responsive website, depending how well coded your current limo website is, recoding your website will provide you with a number benefits such as:
- Improved loading speed
- Content is easier for search engines to understand.
- Search engines get more context for the content
Many of these benefits either directly or indirectly impact your search engine visibility not only on mobile devices but non-mobile devices as well.
Is your limo website effective?
It could be the design, it could be the content, it could be broken links or a broken contact form. It's also possible that your current website doesn't reflect your business, either by not accurately depicting the vehicles in your fleet, the services that you offer or showing the wrong contact information.Whatever the issue might be, your current site might be losing your business. Getting a website redesign will address many of those reasons and bring in more business.
Responsive sites work well across the multitude of existing devices on the market. It's a safe bet it will for considerable time to come.
Cost Effective and SEO optimized
Managing SEO for separate mobile and desktop sites is hard and doesn't produce great results. Google actually recommends a responsive approach to combat these problems and a consolidated view of your results means more focus.
In April 2015, Google expanded its use of mobile-friendliness as a ranking signal. Find out how this change affected mobile searches in all languages worldwide and had a significant impact in Google Search results and make sure your website is ready for this search change.
Make sure your site’s ready for mobile-friendly Google search results
Google makes it easier for you to find out if your limo website is Mobile friendly. Test your website here: https://www.google.com/webmasters/tools/mobile-friendly/
The DriveProfit Advantage
If your website isn't responsive or doesn't offer a mobile version, then you could be losing out on both traffic and conversions. Getting a responsive website isn't hard, the DriveProfit Team will take your current website and recode it so that it takes advantage of the latest techniques. Recoding will not only make your site responsive, but it will also help improve your site's non-mobile performance as well.
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat at DriveProfit today at 203-426-7780, or email us at email@example.com.