In many cases, you are playing a long game when it comes to marketing your limousine company. Corporate travel managers will often need to spend a great deal of time weighing their options as they evaluate a number of qualified limousine companies. To accommodate the additional time they need before making a decision and to give them useful information about your business, you’ll often be best served by sending out a series of escalating email messages.
You may already have a pretty good idea about the type of content you’ll be using in your limousine marketing emails. But have you given any thought to one of the most important pieces of email you need to send? Welcome emails give you a chance to put your best foot forward.
The limousine marketing emails that you send accomplish a number of tasks. The more useful information you include, the more trust you establish with recipients. There is also a familiarity with your company that readers will start to develop as they receive your new message each week.
To get off to a great start, you should spend some time perfecting your welcome emails. Putting in the effort already separates you from much of your competition. In fact, approximately 50% of companies never send a welcome email to their website visitors.
Ideas for Your Welcome Emails
First, do not delay when sending out this first message. As soon as someone signs up with his or her email address or completes a passenger profile, you’ll want to strike while the iron is still hot. Some limousine company owners, in a bid to save time, will collect emails until they have a certain amount or after a specific amount of time has passed and then send out the batch all at once – make the extra effort to have greater impact..
Tell recipients what they can expect to receive from you in the coming weeks. You don’t have to spill all the beans. Simple bullet points in a list will suffice.
Give them an introduction to your company’s website, explaining how they can use it to book reservations, get rate quotes, check out details about your fleet of vehicles or read about the history of your business.
Provide answers to frequently asked questions about doing business.
Offering your readers a nice gift will make for a memorable welcome email. Include a coupon or discount code to apply via your website in exchange for a discount or free upgrade in service.
Crafting welcome emails takes some time and finesse to get the text just right. If writing and proofreading is more of a chore to you than a joy, there is no need to fret. You always have the option of partnering with limousine marketing professionals – DriveProfit – who will consult with you and generate the messages you need to send.Tags: email marketing, limo marketing tips, Limousine Email Marketing