Guest Blog Post — Jim Luff from Chosen Payments | Grow Your Business Using Social Media Personalization

Social media has been a tremendous stride for small to mid-size businesses in terms of marketing and advertising.  It has provided a method of connecting with clients and potential clients in ways previously available only to Fortune 500 brands with huge advertising budgets connecting them with the masses.

Social media might even be a bigger advantage because people enjoy connecting on a more personal level with those they do business with.  Some people might even find ads from Home Depot or Target to be offensive when they show up in their social media news feed.  Armed with this information, you can use social media to your advantage by simply adding personality to your page.  What does this mean?  Here are some easy tips:

People Want to See People In Your Business

Most businesses try to make themselves appear bigger than they actually are.  This isn’t always a good thing on social media as many customers are looking for more personal relationships and appreciate smaller companies where they can get to know the staff on a first name basis.

By sharing photos of you and your employees at work or at play, you project the image of being real people doing business with real people and you aren’t just another company.  This type of interaction can help build relationships and connections which in turn builds loyalty and trust in doing business with you and your people as opposed to an impersonal company.

Make It Personal

One mistake that small businesses frequently commit with social media posts is focusing on a particular theme trying to build new business by promoting a product or service.  Keep the focus on interaction with your social media site visitors.  Create interesting conversation, surveys and ask for opinions of your audience and then interact with them by response.  This shows, real people answering real questions or comments.

Bring up new topics that are thought provoking that will make people want to post on your page.  You never know who will read it and may become a customer simply because they saw a friend post on your page.

Your goal is to be personal without being too personal. In other words, let your fans and followers get to know you, but don't go out of your way to start an argument or endorse an idea that may be offensive.

Personal Introductions Are The Best

Customers want to work with businesses (and people they know) they can trust. There is nothing better than a referral from a third party who can vouch for your service, quality, attention to detail or any other positive opinion they post.  Encourage your clients to post positive comments on your social media sites if they mention a good experience.  We used to call these “testimonials” and now, we simply call them “posts”.

Social media provides the best opportunity for sharing information about your business through word-of-mouth advertising. Positive posts on your page or even the customer’s personal page will help your reputation take off and soar.

Social media marketing and small businesses are a perfect match for landing new clients and growing a business.  If more business owners and managers utilized social media for press releases, sales announcements, opinion content, surveys and the like, small businesses would grow at a faster pace.  Are you using social media like Facebook, Snapchat, Instagram and LinkedIn to find new customers and interact with existing ones?

If you need help taking your website and social media marketing to the next level, call us at Drive Profit to schedule a free consultation and see what we've done for our clients.  (203) 426-7780 or email us:

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Posted on Apr 27 2017

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Guest Blog Post — Jim Luff from Chosen Payments | Grow Your Business Using Social Media Personalization



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