Do Online Reviews Really Matter?
You can bet they do. They have given consumers the power to share good experiences as well as the bad. Too many bad reviews and you will soon find yourself out of business as negative comments and experiences drive potential customers away from your business. With so many review sites available, it doesn’t matter if you have an online store, a brick and mortar store, a service related company or even professional services such as accountants and attorneys, someone will do a review on your company. It is estimated that nearly 90% of all people will attempt to research a company online before engaging their services or buying product from them.
Because of this, it is more important than ever to encourage happy clients to share their experience online. There is no doubt that an angry customer will post without any prompting. The same cannot be said for happy customers without your encouragement. They feel like if everything is okay there is no need to post a review. Nothing could be further from the truth. You need those good reviews. They become testimonials for your company.
Here are four simple methods for boosting your online reviews to a 5-star level:
- Help Happy Customers Find You
Customers are not going to put a lot of effort into visiting sites such a Yelp to leave a good review. Instead, they will likely take the time to do it on a website or app they are already using. This means that you need to be visible on the platforms and social media that your industry uses. That’s likely to include Facebook, LinkedIn and Google. Make sure you have a complete profile (including photos, logos and contact information) on Yelp, TripAdvisor, and other websites relevant to your industry.
- Make It Easier
Convenience is a great way to get your customers to give you a review. In any and all electronic correspondence, include a link directly to your Yelp page, Google+, Facebook etc. where they can leave a review. Include these links in the signature line of your emails as well as prominently displayed on your website. Drive Profit can help you create a pre-filled 5-star rating link that a customer can follow and add their own opinions and information. When you make it super easy, you are more likely to increase the amount of positive reviews.
- Look Praising Customers
Some customers are full of praise and appreciation for your service or products. These are the ones you want to encourage to complete reviews. First-time customers are the best customers to ask for a review. But, to avoid coming across as being “perfect”, consider asking customers who did experience a customer service issue (like returns, disputes, etc.) to report their positive outcomes if they ended up being happy. This shows others reading your reviews that you stand by your products or services.
- Using Reputation Management Apps
If you don’t have time to read reviews about your company or scroll social media on a regular basis you can use simple and affordable apps can help you do the job. There is software that can keep all your profiles up-to-date as well as sending links for reviews to your customers. These apps can notify you when someone leaves feedback about your business or mentions your business by name.
If you need help managing your online reputation, Drive Profit can assist you in monitoring and managing your reputation and assist you in gaining new positive reviews.
Also published on Medium.