Guest Blog Post – Jim Luff from Chosen Payments | Search Engine Optimization – A Slow Death

Posted on: April 26th, 2018


Search Engine Optimization (SEO) maybe starting a slow death.  Optimizing websites for search visibility through content, inbound links, and technical upgrades is more now going to be more important than ever. On the other hand, it’s become very apparent to our web designers that see beyond the immediate horizon that traditional SEO is slowly but surely going to be going away.  We’ll explain why:


  1. Artificial Intelligence is killing the need for keyword matches

As Google improves its operations and technology, it is moving closer to “understanding” content in written, spoken or visual forms. This diminishes the value and need for having exact-match keywords to associate searches.  In summary, search engines don’t necessarily have to look for matching keywords to deliver the kind of information the searchers are actually looking for.  Instead, intelligent algorithms can analyze an entire website or group of websites to find the best matches, even if it doesn’t seem to line up to a search query in the strict direct-wording format.  This means that content is becoming even more important than previously thought.


  1. User Engagement is the SEO of the future

The popularity of search engine optimization with searching for keywords stuffed into content presents a problem to Google.  The biggest problem is that more and more companies are adding pages with lots of content.  This leads to a lack of clarity about which results have the highest relevance in the search.  For search engine programmers, an easy solution is to emulate what Facebook has done as far as managing news feed overloads.  It means paying attention to the engagement of content and pages rather than simply keywords. The more people that like, share comment etc. or maneuver around a website, the easier it is to determine that it’s a worthwhile search result. In the near future, this could likely lead to showing the most popular websites and content items rather than matching on keywords.


  1. Search Patterns are becoming contextual and non-predictive

It isn’t just Google that is playing around with search results. Users are increasingly entering longer search terms and even asking simple questions such as, “Where is the best Italian food in Anaheim, California?  This causes the search engines to adjust to the search terms. They account for such things as location, previous searches and known demographic information to provide the best results to the specific user who is asking the question.  There are already signs that search engines are relying more on context, semantic matching, and contextual models to determine the intent behind a given search request. These two trends intersect in a way that leads search users to be less predictable and the results displayed to be more individualized. This requires webmasters, website builders and marketing staff to fully determine just who their target audience is and what exactly are those potential customers looking for.

Share Button

Also published on Medium.

Subscribe to our newsletter:    

Contact Information

Toll Free Phone


websites SEO Inbound Limousine Marketing Calls to Action Limo Branding email marketing Digital Marketing Limousine Social Media online marketing DriveProfit twitter customer loyalty business tips customer relationships B2B Marketing marketing strategy Limousine SEO customer service Facebook Marketing Tips mobile marketing marketing tips Facebook limo websites Limousine Email Marketing management meeting fleet safety Limousine Inbound Marketing Customer Satisfaction Surveys limousine marketing limo marketing tips lead nurturing Limousine Branding limousine websites limo marketing customer referrals customer feedback reputation management Social Media Marketing Limousine Marketing Tips Prospecting customer satisfaction marketing Limousine Blogs social media content marketing online booking Branding Blogs Video Marketing customer retention


  • Marketing Tips (245)
  • Limo Marketing Tips (190)
  • Marketing Strategy (131)
  • Social Media (107)
  • SEO (44)
  • Email Marketing (34)
  • Websites (34)
  • Customer Relationships (30)
  • Customer Satisfaction (28)
  • inbound marketing (22)
  • Customer Loyalty (22)
  • Reputation Management (21)
  • Facebook (18)
  • website traffic (18)
  • B2B Marketing (17)
  • Branding (16)
  • Lead Nurturing (13)
  • Twitter (12)
  • Business Tips (11)
  • Featured (10)
  • LinkedIn for Business (9)
  • Video Marketing (6)
  • Mobile Marketing (6)
  • Press & Media (4)
  • Calls to Action (4)
  • B2B Business (4)
  • Referral Marketing (4)
  • Listing Check (1)

  • Archive

  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • October 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012