Posted on Apr 6th 2015 under Limo Marketing Tips
A chief characteristic of the limousine industry is that it is based on building strong relationships with customers. After all, your customers rely on you to transport them safely and securely while making sure to get them to their destinations on time despite problems with traffic or inclement weather.
They also trust you to hire only the most skilled chauffeurs and mechanics and to maintain a high level of discretion as you take them from point A to point B. When you meet or exceed the desires of these customers, you are well on the road to turning them into your most loyal VIPs.
With such loyalty among your customers, you will want to gather testimonials from them to put on your company's website. It's a great method for catching the eye of other potential customers. People like reading about the experiences of their fellow customers when the reviews and testimonials are genuine and contain useful details, noted a recent article at Crazy Egg.
As part of your limousine marketing efforts, it's a good idea to keep an eye out for unsolicited testimonials, such as those you receive by surface mail, email and through posts that happy customers make via their social media channels.
Make sure that you have a system to evaluate the quality and truthfulness of these testimonials before you consider putting them on your limousine company's website. This can take a lot of work. To gain an edge over their competitors, many limousine company owners find it useful to have a marketing firm handle the verification process for each incoming testimonial.
Otherwise, you might put up vague or false testimonials that will do you no good. People can often spot a fake testimonial pretty quickly. You should assume that once one person notices something fake, he or she will move on to one of your competitors. You might not even hear about the problem if the lost customer doesn't bother to complain about it online.
So, the key is to only use testimonials that contain useful details about your services (vague praise is not very useful, even if it pumps up your ego), while using a testimonial verification service to keep everything on the up and up.
The senior limo marketing professionals at DriveProfit have more than 30 years of experience helping chauffeured transportation company owners improve and extend their brand in the marketplace. If you don't have the time and resources to verify all the testimonials that your company receives, our team is standing by to assist you. For details on harnessing testimonials to boost your reputation as well as your bottom line, please contact the experts at DriveProfit today at 203.426.7780 or by email at email@example.com.