Posted on Apr 10th 2015 under Limo Marketing Tips
Just because your limousine company has received a negative review, it doesn't mean that your business is under attack. It can be tough to read harsh comments and criticism, especially when you think a negative review is unwarranted. However, you can turn a negative review into a good experience for your limousine company.
First, remember to keep your wits about you. If you're the type of owner or manager who gets emotional in defense of your company, it would be a good idea to take a few deep breaths and relax a bit before you rush to post your rebuttal. Appearing too defensive is generally a bad idea, noted a recent article at MarketingProfs.
If you have recently experienced your first major bad review, now is the time to formulate a plan to monitor your limo company's online presence. After all, if you aren't keeping tabs on what people are saying about you in social media, blogs and forum posts, it's possible that more bad reviews are already out there. You also don't want to get caught off-guard again, so you should appoint members of your staff to keep a close eye on all mentions of the company online.
It's actually possible that you can turn negative reviews into gold. Consider what it looks like when a company has only four or five-star reviews. Do you believe that there have been zero complaints? A stellar record of reviews may make people think that some of them are fake or even that you are hiding something.
When a corporate travel manager notices that you have plenty of good reviews but also a few negative ones, it will make you appear more genuine. Your limousine company isn't afraid to expose its warts and potential customers will feel like they are getting some solid research done when they see good comments mixed with the bad online.
What's more, you can improve your business when you take negative reviews to heart and make changes to improve the situation. You'll want to explain what you and your team are doing to rectify the problem, as well as issue an apology (if needed).
So, acknowledging bad reviews and reacting by improving things can help your limo marketing efforts because your company will seem more human (no one is perfect).
Every member of DriveProfit's senior marketing team has more than 30 years of experience in the ground transportation services industry. We know that a negative review can be upsetting whether you deserve it or not, but if you respond in an appropriate manner, you can benefit in the long run from such complaints. For more information on the benefits of monitoring your online presence or for assistance with your next limousine marketing campaign, please contact the pros at DriveProfit today at 203.426.7780 or firstname.lastname@example.org.