Posted on Sep 14th 2015 under inbound marketing
Social media is such a useful way to stay engaged with current customers and to reach out to new potential customers that limousine company owners would ignore this powerful limousine marketing communications channel at their peril.
You, however, are a savvy individual when it comes to promoting your limousine business, so you have already established social media accounts to reach your various prospects and target markets.
You may use Linkedin to target serious business people and Facebook to promote services to people preparing celebrations, tours and other fun events. Pinterest is your go-to outlet for reaching more female customers, and so on.
But what steps are you taking to increase the number of social media followers? You should never be content to rest on your laurels. You want to continue adding people to your list of followers. Here are some tips to help you attract more social media followers for your limo company.
Look for Cross-Promotion Opportunities
From time to time, do some cross-promotion to get more followers. For example, in your limo company's monthly newsletter that you send out via email, you should include a mention of your social media pages and invite readers to follow you.
Encourage People to Share
Your limo marketing via social media can include some incentives. Ask loyal riders to share pictures of their recent outing in one of your limos by posting them on social media.
This will get them to follow you as well as provide some fun content for other followers to see, which further boosts engagement. You can offer people extra time in their next limo trip if they win a contest for who posted the funniest picture from a limo, for example.
Make Your Posts Relevant and Interesting
If you aren't able to come up with interesting and useful posts for your social media, there's no need to fret. You can still overcome your competitors by outsourcing your social media marketing to a limousine marketing company.
Let limo marketing professionals come up with relevant subjects, such as news items for coverage and commentary, previews of upcoming trade shows and any other information that your followers would find valuable.
When your posts provide such useful information, you can count on your followers to recommend their friends and colleagues follow you as well.
Ask People You Already Know to Follow You
This is no time to be bashful. Get your friends and family to follow you on social media.
At the very least, they can see what you are up to in terms of marketing and promoting your business, and may be happy to offer comments. But you also stand to vastly increase the number of your followers as friends of these friends start taking notice. Have some of your key employees follow you as well. You never know when one of their friends will wind up following you.
The more effort you put into your limousine marketing via social media, the greater the potential rewards. Not only do you need to post on a regular basis in your social channels, you also must have someone on staff monitoring each account every day to look for criticism and praise. Otherwise, you will miss out on opportunities to react to and further engage with your followers.