Think about the companies you admire or even love. They have great reputations and deliver outstanding services or goods, always keeping you coming back for more. You might even smile when you see a company’s logo, since it reminds you of the good experiences you have with the business. This kind of engagement is a practically a guarantee of a company’s long-term success.
However, no matter how great a company’s branding is, you might find yourself growing annoyed or tuning out if the business tried to engage with you too much (such as by producing excessive social media posts or sending out too many promotional emails).
To strengthen the bottom line of your business, you will want to create a limousine brand that your customers will love. Otherwise, you will find it difficult to increase loyalty and keep your company top of mind.
You can do wonders for your brand by focusing on the shared values your limo company has in common with customers, noted a recent article at Help Scout. In fact, 64 percent of consumers who have strong bonds with company brands have indicated that the main reason for this loyalty is the shared values they perceive having with the business, according to a Harvard Business Review study cited by Help Scout.
The key to this engagement is recognizing that customers are loyal to the values of a company more than they are to any particular company. This means that if you make the connection between these values and your limousine firm, customers will be more inclined to throw their business your way.
Keep in mind that there are ground transportation issues and topics that you likely have opinions on that you hold in common with your customers. For example, you may have a particular interest in reducing the incidents of drunk driving. This is a practical concern, since safer roads mean safer rides as your chauffeurs whisk passengers from point A to point B. It’s also of value to you and your team on a personal level, since we all want to do our part to keep communities safe.
You can demonstrate a shared value with customers in a number of ways. Sponsoring anti-drunk driving organizations with donations and linking to their websites via your own company’s site, social media posts or email messages will show your loyal riders that you care about the issue of drunk driving. Those that share your strong feelings will become more engaged with your limousine company.
Or, perhaps your team has a particular interest in tackling the problem of hunger in the local community. By holding food drives, giving your employees some paid time to go volunteering at a food bank or soup kitchen or otherwise providing assistance to those in need, you are demonstrating a value that many of your customers will have in common with you.
The senior marketing team members at DriveProfit each have more than two decades of experience developing sophisticated limo marketing campaigns for our clients. We are experts at branding and getting the word out about chauffeured transportation services. For more information on creating a brand for your limousine business or to start a new marketing effort, please contact the experts at DriveProfit today at 203-426-7780 or email us at firstname.lastname@example.org at 203-426-7780 or email us at email@example.com.
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