How to Create Buyer Personas for Your Limo Company

Posted on: September 16th, 2015

shutterstock_252262384What are the names of your most favored customers? While you may recognize some of your top customers on sight and by name, you would be hard-pressed to be able to identify every single one of them.

However, you can hold certain types of customers foremost in your thoughts when you develop buyer personas. Your existing and potential customers will typically fall into categories that you can refer to by special names to indicate their buyer persona.

Why You Should Develop a Buyer Persona

In the ground transportation services industry, you tend to see the same types of individuals repeatedly contacting you to arrange for rides. Some are calling because they need regular service for VIPs going to and from the airport, for example, while others come calling because they got a referral to you from their wedding planner.

You wouldn’t use the same marketing message to reach out to these two categories of customers. That’s where buyer personas come in. By paying attention to their distinct needs and motivations as well as budgetary constraints and level of knowledge about limousines, for example, you can tailor your marketing messages more precisely. This gives you a much better return on your marketing investment.

Sources of Information

Begin by gaining a better understanding of the demographics in your service area. You’ll need information about how much money people make, what kind of work they do, educational backgrounds, locations of their homes and businesses, age, gender and other useful details. This provides context for the buyer personas you develop. In the process, you might also discover some markets that you’ve been leaving untapped.

Who knows better about what your customers want than your very best customers themselves? While they cannot speak for everyone in your customer database, your most loyal riders have great information that you can use to construct personas for your next marketing campaign.

If you have the time, interview your customers about what they like and what they don’t like about the services you provide. Make it worth their while, such as by offering a discount on their next ride in exchange for a few minutes of their time.

When you lack the resources to conduct interviews, questionnaires are another great way to gather information. You can set up an online questionnaire, working out the best questions to ask with your sales team and marketing department, as well as how many questions to ask.
Your limo marketing efforts will give you a better return on investment when you take the time to develop buyer personas. You don’t have to create these personas on your own, of course. It’s best to work with professional marketers who have experience in promoting chauffeured transportation services companies. With buyer personas in place, you can make decisions about how to deploy your marketing resources much more easily.

Share Button
Tags: , ,






Subscribe to our newsletter:    



Contact Information

Toll Free Phone
203-426-7780

E-mail


Limousine Email Marketing customer satisfaction limo marketing customer service Calls to Action Video Marketing Digital Marketing Blogs Limousine Social Media Limousine Marketing Tips online marketing twitter Inbound Limousine Marketing websites Limousine SEO lead nurturing customer loyalty email marketing Prospecting marketing tips mobile marketing limousine websites Customer Satisfaction Surveys customer relationships business tips marketing Limo Branding SEO management meeting Limousine Inbound Marketing Social Media Marketing social media limo websites content marketing Facebook limo marketing tips Facebook Marketing Tips customer retention customer referrals B2B Marketing Limousine Blogs reputation management limousine marketing Branding customer feedback DriveProfit marketing strategy online booking Limousine Branding fleet safety


Categories

  • Marketing Tips (238)
  • Limo Marketing Tips (189)
  • Marketing Strategy (123)
  • Social Media (102)
  • SEO (39)
  • Email Marketing (33)
  • Websites (31)
  • Customer Relationships (29)
  • Customer Satisfaction (28)
  • inbound marketing (22)
  • Reputation Management (21)
  • Customer Loyalty (19)
  • Facebook (18)
  • website traffic (18)
  • Branding (15)
  • B2B Marketing (15)
  • Lead Nurturing (13)
  • Twitter (12)
  • Featured (10)
  • LinkedIn for Business (9)
  • Video Marketing (6)
  • Mobile Marketing (6)
  • Press & Media (4)
  • B2B Business (4)
  • Business Tips (4)
  • Referral Marketing (3)
  • Calls to Action (2)
  • Listing Check (1)


  • Archive

  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • October 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012