There’s no doubt that Instagram can be a powerful and effective tool in any company’s social media arsenal, and that is every bit as true for your limo company. You are at a decided advantage right now, though, because we’ve uncovered four things that your competitors either don’t know or routinely neglect that can put you in the position of capturing more people’s attention and ultimately securing more bookings. Excited to learn what they are? Read on…
#1-It’s hip to be square.
Since Instagram is all about snapshots and capturing "right now" kinds of moments, you’re not going to be posting professionally retouched images. You’re not going to have the opportunity to fix flaws, etc. This is why the first impression of your photo needs to be the best. We recommend always shooting square images with Instagram. Why? Because square images show up best across social media platforms and across devices. You get the entire picture without having to tap or scroll. Don’t rely on taps or clicks to deliver your "wow." Impress people with what you put directly in their feeds.
#2-Monitor traffic through customized link shorteners.
More to the point, use a link shortener that allows tracking. Bit.ly comes quickly to mind. It’s necessary to have this in place because, as powerful as Google is, traffic from your Instagram account is one analytic it just doesn’t track. Unfortunately, when it comes to Instagram you’re on your own, so make sure you have a way of keeping tabs on your traffic!
#3-Make good use of your bio link.
This is one advantage that most users who are new to Instagram fail to recognize. Be strategic about the link you use in your bio. We recommend that it go directly to a landing page or a specific page on your website that leads to bookings. If people tap it, they’re clearly interested in your service, so don’t make them jump through too many hoops.
#4-Research (and use) trending hashtags.
We recommend investing in tools that will help you research hashtags and strategize the best ways to use them in Instagram posts. Most people invent them off the cuff because they look or sound cool, but if you’re the only one using them, what good do they do? The idea behind hashtags for your business is increasing exposure. That means you need to use ones that are popular, not necessarily ones you like.
So now you know what many of your competitors either aren’t doing or just aren’t doing well on Instagram. Beginning today, start putting them into practice, and watch the results you get. They’re small changes, but they can make a huge difference in how your Instagram account impacts your bookings.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat or Jennifer at DriveProfit today at 203-426-7780, or email us at email@example.com.
Posted on Dec 21 2015
Share on Social Media