How to nurture leads with email marketing

Posted on: April 17th, 2018

email marketing

The way people are searching and finding information online is radically changing due to the Internet of Things (IoT). The good news is that this interconnectedness lets businesses use social media, video, audio, blogging and numerous other platforms to deliver content to people.

Email is still a valid choice too. In fact, email is still very much alive today. Through the years, it continues to remain a strong marketing force in lead generation and management, as well as engaging with customers.

 

Here are some interesting email facts from Campaign Monitor:

  • Email marketing technology is still used as part of marketing strategies in more than 80% of B2B and B2C companies
  • Rates of email opening on mobile devices are nearly 55%
  • Using segmented email marketing campaigns, marketers have seen a massive 766% of added revenue
  • Email content is six times more likely to be clicked than content that is tweeted
  • For acquiring new customers, email is in front of Facebook and Twitter
  • Email marketing has an ROI of about 30%, whereas the ROI from direct mail is barely 7%
  • In the US, 60% of employees feel that email at work is essential.

 

Marketing experts and practitioners have gathered these compelling numbers. Email is still very relevant today, regardless of whether it pertains to automation, personalization, ROI, mobile or engagement.

 

EMAIL MARKETING – THE BEST LIMOUSINE MARKETING CHANNEL

Email marketing is still the best limousine marketing channel for nurturing leads, supporting decision-making, serving customer betters and improving your overall sales efforts. At DriveProfit, email provides an astounding opportunity to drive new business as well as to build customer loyalty for our limousine clients.

 

HERE IS HOW TO USE EMAIL MARKETING TO NURTURE LEADS

  1. Teach Something

If your email can teach prospects something about pressure points on their bodies, or how your products or services can help your customers deal with them, that’s a great marketing tool.

 

  1. Establish Connections

Every email marketing campaign’s goal should be to establish a dialogue and create meaningful conversations between an audience and a brand. You can expect greater engagement the closer you get to your customer.

 

  1. Offer Something Relevant

Sending prospects various discount offers may seem good at the time, but you need to make sure they get more than just that. If someone signs up via your website, it indicates they are ready to explore your content, so give them what they want. Rather than sending them a standard “thank you”, try to find out what pages and/or topic interested them the most and then send them additional content related to these.

 

  1. Have a Personal Appeal

This has been an ongoing theme for email marketing because if you know your customers’ preferences, you can build a special connection between them and your brand. This personal touch can be especially helpful if you want to speed up the sales cycle. Your customers will appreciate the extra effort you give to them.

 

THE DRIVEPROFIT ADVANTAGE

The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs. To learn more, please contact us at 203-426-7780, or email us at info@driveprofit.com.

Share Button

Also published on Medium.







Subscribe to our newsletter:    



Contact Information

Toll Free Phone
203-426-7780

E-mail


Limousine Marketing Tips Limousine Email Marketing Video Marketing customer retention limo marketing tips customer satisfaction marketing tips Prospecting Digital Marketing Limousine Blogs Limousine Inbound Marketing Blogs Branding Limousine Branding Inbound Limousine Marketing Limousine SEO content marketing customer loyalty customer relationships customer feedback reputation management Calls to Action lead nurturing Customer Satisfaction Surveys fleet safety business tips Social Media Marketing B2B Marketing websites customer referrals management meeting email marketing marketing strategy social media marketing Facebook Marketing Tips limousine marketing twitter customer service SEO Facebook Limousine Social Media online booking online marketing mobile marketing Limo Branding limousine websites limo marketing limo websites DriveProfit


Categories

  • Marketing Tips (245)
  • Limo Marketing Tips (190)
  • Marketing Strategy (131)
  • Social Media (107)
  • SEO (44)
  • Email Marketing (34)
  • Websites (34)
  • Customer Relationships (30)
  • Customer Satisfaction (28)
  • inbound marketing (22)
  • Customer Loyalty (22)
  • Reputation Management (21)
  • Facebook (18)
  • website traffic (18)
  • B2B Marketing (17)
  • Branding (16)
  • Lead Nurturing (13)
  • Twitter (12)
  • Business Tips (11)
  • Featured (10)
  • LinkedIn for Business (9)
  • Video Marketing (6)
  • Mobile Marketing (6)
  • Press & Media (4)
  • Calls to Action (4)
  • B2B Business (4)
  • Referral Marketing (4)
  • Listing Check (1)


  • Archive

  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • October 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012